Consumer Communications Expert Lead

ING Bank (Australia) Limited; Sydney; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Discounted ING Health Insurance

Rest Day to support wellbeing

IMPACT Day to volunteer

Flexible and hybrid working

Job summary

ING Bank (Australia) Limited seeks a Consumer Communications Expert Lead to steer the consumer communications agenda on a 12-month fixed-term contract. You will shape brand narratives, lead media relations, and guide senior stakeholders with integrated campaigns across owned and earned channels.

You'll identify compelling stories, manage influencers, and support significant campaigns while fostering a high-performing, collaborative team culture.

Qualifications

• Significant experience in public relations, media relations, journalism or brand communications.
• Strong knowledge of Australia's media landscape and social media ecosystem.
• Exceptional storytelling, writing, and content development skills.
• Ability to influence senior stakeholders and manage agencies.
• Experience delivering campaigns within a complex organisation.

Responsibilities

• Lead ING's consumer media relations strategy and day-to-day press office activity.
• Develop and execute proactive communications campaigns that support business, brand and product objectives.
• Build and maintain relationships with journalists, editors, influencers and content creators.
• Identify newsworthy opportunities and transform them into impactful media stories.
• Lead social media and influencer engagement strategies in partnership with Brand and Marketing teams.
• Support major campaigns, product launches, sponsorships and customer initiatives.
• Provide strategic communications advice to senior leaders and stakeholders.
• Coach and develop team members and foster a collaborative culture.
• Support issues and crisis communications planning for confident responses.

Skills

Public relations

Media relations

Journalism

Brand communications

Storytelling

Stakeholder management

Social media strategy

Crisis communications

Job description

Are you a strategic storyteller with a passion for building brand reputation, creating compelling narratives, and driving meaningful engagement? We're looking for a “Consumer Communications Expert Lead” to join our team on a 12-month fixed-term contract, leading ING Australia's consumer communications agenda across owned and earned media channels. This is a unique opportunity to shape how one of Australia's most recognised banking brands connects with customers, stakeholders and the broader community. Working closely with stakeholders across the bank, you'll identify compelling stories, develop integrated communications strategies, and help position ING as a trusted and relevant voice in the market.

What you’ll do …

• Lead ING's consumer media relations strategy and day-to-day press office activity.
• Develop and execute proactive communications campaigns that support business, brand and product objectives.
• Build and maintain strong relationships with journalists, editors, producers, influencers and content creators.
• Identify newsworthy opportunities and transform them into impactful media stories.
• Lead social media and influencer engagement strategies in partnership with Brand and Marketing teams.
• Support major campaigns, product launches, sponsorships, partnerships and customer initiatives through integrated communications planning and execution.
• Provide strategic communications advice to senior leaders and stakeholders across the organisation.
• Coach and develop team members while fostering a collaborative and high-performing culture.
• Support issues and crisis communications planning, ensuring ING is prepared to respond confidently and effectively.

What we’re looking for…

• Significant experience in public relations, media relations, journalism, communications or brand communications.
• Strong awareness of social influencer and creator networks.
• Proven success leading earned media, social media and integrated communications programs.
• Strong knowledge of Australia's media landscape and social media ecosystem.
• Exceptional storytelling, writing and content development skills.
• Demonstrated ability to influence and build trusted relationships with senior stakeholders.
• Experience delivering communications campaigns within a complex organisation.
• Experience managing agencies, budgets and external partners.

What’s in it for you?

• Discounted ING Health Insurance.
• An additional Rest Day to support your wellbeing.
• An IMPACT Day to volunteer on approved sustainability activity.
• Flexible and hybrid ways of working.

About Us At ING

we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support.

Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise.

As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. And because we want you to shine, let us know if you need any adjustments to the recruitment process by emailing [e-mail]

We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong.

Sound like your kind of vibe. We can’t wait to hear from you! (One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.

Need more ? Contact : Saikat Dastidar at [e-mail]

For support and adjustments, including DEI, LGBTQI+ confidentiel application support enquiries: [e-mail]

Applications close on 27th September #LI-DNI

We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries. Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do. Here, we’re more than just a workplace – we’re a community of innovators, problem-solvers, and forward-thinkers, dedicated to making a real impact. Whether you’re just starting your career or seeking the next big challenge, we have opportunities that will inspire and push you to grow. Your future at ING starts with one application. Ready to join? We’ve got plenty of opportunities to match your skills and aspirations!