Head of APAC Marketing

Sodali & Co; Sydney; On-site; AUD 197,000 - 295,000; Full time

Job summary

Sodali & Co. is seeking a Head of APAC Marketing to lead integrated campaigns across Shareholder, Sustainability and Strategic Communications practices. You will drive brand visibility, lead generation, and regional messaging in a fast-paced, multinational setting.

The role requires 10–15 years of experience in B2B marketing, fintech preferred, strong leadership and cross-cultural collaboration, and hands-on content, events and digital strategy across APAC.

Qualifications

• 10–15 years of relevant marketing experience.
• Experience in B2B enterprise or fintech preferred.
• Strong leadership and stakeholder engagement skills.

Responsibilities

• Develop and manage integrated APAC marketing campaigns across practices.
• Collaborate with internal stakeholders to ensure timely, high-quality execution.
• Create content, email, social media, and event materials.
• Plan, promote, and execute live and virtual events to drive brand awareness and lead generation.
• Track KPIs and provide performance reporting to inform strategy.

Skills

B2B marketing

Leadership

Strategic planning

Stakeholder engagement

Analytics & KPIs

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

HubSpot

Sprout Social

WordPress

Job description

Sodali & Co is a recognized global capital markets stakeholder advisory firm, serving over 2,000 clients in more than 65 countries. The Firm advises a diverse and global client base including many of the world’s largest companies. Formed by the mergers of several market-leading capital markets stakeholder engagement consultancies, Sodali is the largest global shareholder services firm in the world. The Firm operates out of three global headquarters in New York, London, and Sydney and is supported by 12 regional offices in major financial capitals around the world.

Sodali provides a full suite of shareholder, sustainability, and strategic communications advisory services that, together, enable the Firm to deliver clients differentiated insights, integrated expertise, and bespoke advice to address complex interconnected issues, identify and capitalize on strategic opportunities, and drive successful business outcomes.

Sodali’s Services Include

• Shareholder Advisory services include M&A Advisory, Activism Preparation and Defense, Board Governance Services, Corporate Governance Advisory, Proxy Solicitation, Capital Markets Intelligence, Global Debt and Bondholder Services, and Stakeholder Research.
• Sustainability services include ESG Assessment, Strategy & Implementation, and Communications Advisory.
• Strategic Communications services include Corporate Communications, Financial and Transaction Communications, Investor Relations, Public Affairs and Campaigns, Crisis and Special Situations, and Research.

The Opportunity

The Head of APAC Marketing supports the execution of Sodali & Co’s marketing initiatives, helping drive brand visibility and business development. This hands-on role assists with the APAC marketing strategy for our three practice areas of Shareholder Advisory, Sustainability and Strategic Communications through campaign ideation, development and coordination, content creation, event development and promotion, and digital marketing activities, ensuring alignment with global strategies and brand standards.

Core Responsibilities

• Develop and support the rollout of integrated marketing campaigns across practices for the APAC region
• Partner with internal stakeholders to ensure timely, high-quality execution
• Ideate and assist in programmatic marketing materials, content creation, email communications and social media
• Drive and support local events including ideation, development, execution and follow up
• Collaborate with leadership to plan, promote, and executes live and virtual events to drive brand awareness, lead generation, and customer engagement
• Track key performance indicators (KPIs) such as registrations, attendance rates, lead quality, and post-event survey feedback to inform future event strategies
• Monitor engagement metrics for all marketing campaigns across digital channels and contribute to performance reporting
• Partner with EMEA and Americas marketing leads to ensure coordination and information sharing is seamless
• Other duties from the centralized operations and client services team as assigned

Candidates Should

• Have a proven track record of success supporting and executing integrated B2B marketing campaigns across multiple regions, including content, digital, event, and social strategies
• Demonstrate the ability to collaborate across cultures and time zones, maintaining alignment with global strategies while adapting to regional nuances
• Be an effective project manager with a track record of delivering high-quality marketing programs on time and within budget
• Be a skilled communicator, comfortable presenting to senior leadership and translating complex marketing data into actionable insights
• Have experience working in or with professional services, financial services, or consulting environments is preferred
• Ability to lead and mentor junior team members, foster collaboration, and contribute to a positive, high-performance team culture
• Strong analytical skills with the ability to identify and track marketing KPIs, campaign performance reporting, and data-informed decision making
• Be comfortable operating in an entrepreneurial, fast-paced, dynamic environment navigating ambiguity and proactively solving problems
• Monitor campaign performance and identify opportunities to improve outcomes

Qualifications

• Bachelor's degree or equivalent experience
• 10-15 years of relevant marketing experience
• B2B enterprise or fintech experience preferred
• Strong understanding of digital marketing tools, including CRM, email marketing platforms (e.g., Salesforce, HubSpot), social media (e.g., Sprout Social), and content management systems (e.g., WordPress)
• Strong leadership, change management, and stakeholder engagement skills
• Thoughtful, intellectually curious, with a growth mindset
• Exceptional communication skills with a focus on action and problem solving

All applicants must be currently authorized to work in the United States on a full-time basis. Sodali & Co is proud to be an Equal Opportunities Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and respected. We welcome applications from all qualified individuals regardless of race, color, religion, sex (including sexual orientation, gender identity, and pregnancy), national origin, age, disability, or veteran status. We are committed to providing reasonable accommodations to support candidates with disabilities or access needs throughout the recruitment process.