GTM Marketing Lead — E‑commerce Growth & Brand

Temple & Webster; Sydney; Hybrid; AUD 160,000 - 210,000; Full time

Benefits offered by this job

Exclusive Discounts

Hybrid Working

Lunch & Coffee On Site

Birthday Leave

Parental Leave

Mindful Moments

Job summary

Temple & Webster, Australia's leading online destination for furniture and homewares, is expanding its marketing leadership with a Head of Go-to-Market. Reporting to the Chief Brand & Marketing Officer, you will orchestrate go-to-market plans and align campaigns across Brand, Social, and Content to drive growth.

You will lead a high-performance team, transform commercial priorities into executable plans, and balance speed with rigorous measurement in Australia's dynamic ecommerce environment,

Qualifications

• Commercial Marketing Track Record: Proven background in growth, commercial, or GTM roles, with demonstrated success in high-volume e-commerce or digital retail environments.
• End-to-End Campaign Delivery: Demonstrated ability to manage full-funnel marketing campaigns, taking projects seamlessly from strategic concept through to briefing, asset production, and execution.
• Operational & Workflow Discipline: Strong organisational capability with experience establishing planning rhythms, managing briefing pipelines, and balancing competing priorities.
• Stakeholder & Peer Collaboration: Excellent communication skills with a track record of partnering effectively with peer specialists (Media, CRM, Creative) and business leadership.
• Data-Driven Approach: Ability to evaluate performance data and customer insights to continuously refine campaign tactics and improve commercial outcomes.

Responsibilities

• GTM Planning & Commercial Alignment: Translate corporate revenue targets into executable GTM plans. Establish clear priorities across product categories, customer segments, promotions, and key trade moments.
• Hands-On Campaign Orchestration: Manage the annual, quarterly, and weekly operating cadence. Draft detailed briefs, manage workflow dependencies, and oversee campaign delivery across media, creative, and digital channels.
• Content & Creative Production Delivery: Lead content production workflows from briefing to asset delivery. Partner closely with the Creative Director to ensure campaign assets are distinctive, commercially aligned, and delivered on schedule.
• Cross-Functional Collaboration: Partner daily with the Head of Media and Head of CRM & MarTech to integrate campaign messaging across performance media, retention channels, and content streams.
• Team Leadership & Delivery: Mentor and direct direct reports in brand, social, and content, while personally driving key projects, troubleshooting operational bottlenecks, and ensuring campaign execution standards.

Skills

GTM leadership

Campaign delivery

Cross-functional

Data-driven

Stakeholder mgmt

Digital marketing

Job description

Temple & Webster, Australia's leading online destination for furniture and homewares, is expanding its marketing leadership with a Head of Go-to-Market. Reporting to the Chief Brand & Marketing Officer, you will orchestrate go-to-market plans and align campaigns across Brand, Social, and Content to drive growth.

You will lead a high-performance team, transform commercial priorities into executable plans, and balance speed with rigorous measurement in Australia's dynamic ecommerce environment,