Growth Marketing Manager, Organic

Tracksuit Limited; Sydney; On-site; AUD 110,000 - 165,000; Full time

Benefits offered by this job

Global discounts

Birthday leave

Dining discount

Career development

Onsite perks

Hotel stay package

EAP access

Job summary

Sofitel Sydney Wentworth is seeking a Marketing Manager for Restaurants and Bars to lead the strategy across Delta Rue, Tilda, Bar Tilda and Wentworth Bar, delivering creative campaigns and partnerships that grow brand awareness and revenue.

You'll work with the Director of Restaurants & Bars and venue leaders to turn ideas into experiences, manage budgets and timelines, and ensure a premium guest journey aligned with Sofitel's luxury positioning.

Qualifications

• Hospitality marketing experience required.
• Strong knowledge of food, beverage and hospitality scene.
• Excellent copywriting, storytelling and content creation.
• Experience managing social platforms, digital campaigns and CRM/email marketing.
• Strong commercial acumen with the ability to translate insights into results.
• Excellent stakeholder management across departments and external partners.
• Proactive, creative mindset with a passion for luxury hospitality.
• Ability to manage multiple projects with meticulous attention to detail.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives and revenue targets.
• Create and deliver integrated marketing campaigns across digital, social media, PR, email and paid channels.
• Drive restaurant and bar revenue through seasonal campaigns, activations, events and promotions.
• Manage the social media strategy, content calendar and creative direction across all venue channels.
• Build relationships with media, influencers, content creators and key industry partners to maximise brand exposure.
• Identify and secure strategic partnerships that grow awareness and drive incremental business.
• Collaborate with chefs, beverage teams and venue leaders to launch new menus, experiences and signature events.
• Analyse campaign performance, guest insights and market trends to continually optimise marketing activity and ROI.
• Work closely with the Commercial team to support hotel-wide campaigns while ensuring each venue maintains its own unique brand identity.
• Manage marketing budgets, campaign timelines and creative production from concept through to execution.
• Ensure all marketing activity reflects Sofitel's luxury positioning and delivers a premium guest experience.

Skills

Hospitality marketing

F&B industry knowledge

Copywriting

Content creation

Digital campaigns

CRM marketing

Stakeholder management

Creative mindset

Job description

Marketing Manager - Restaurants and Bars

Sofitel Sydney Wentworth is an icon of Sydney luxury, where French elegance meets the vibrant energy of the city's dining and cultural scene. Following an extensive transformation, the hotel has entered an exciting new chapter, reimagining the guest experience through contemporary design, exceptional hospitality and a collection of destination restaurants and bars that are redefining luxury dining in Sydney.

At the heart of the hotel is a bold and diverse food and beverage portfolio. From the vibrant French-Vietnamese flavours of Delta Rue, to the refined produce-led dining experience at Tilda, the timeless sophistication of Bar Tilda and the elevated rooftop atmosphere of Wentworth Bar, each venue offers its own distinctive personality, creating unforgettable moments for locals and travellers alike.

This is more than a hotel marketing role, it's an opportunity to shape the story of one of Sydney's most exciting luxury hospitality destinations. Working alongside a passionate team of industry leaders, you'll bring unforgettable campaigns, partnerships and experiences to life, connecting guests with exceptional food, world-class drinks and moments that keep them coming back. If you're driven by creativity, love hospitality and thrive in a fast-paced luxury environment, this is your chance to leave your mark on one of Sydney's most iconic addresses.

Job Description

Lead the marketing strategy for one of Sydney's most exciting luxury hospitality portfolios, bringing four distinctive venues to life through creative storytelling, strategic partnerships and commercially driven campaigns.

Working closely with the Director of Restaurants & Bars, Commercial team and venue leaders, you'll be responsible for building brand awareness, driving revenue and creating memorable guest experiences across Delta Rue, Tilda, Bar Tilda and Wentworth Bar.

This is a hands‑on role for a creative marketer who thrives in a fast‑paced hospitality environment, understands the Sydney dining landscape and loves turning ideas into experiences that guests want to share.

What You'll Be Doing

• Develop and execute annual marketing plans aligned with business objectives and revenue targets.
• Create and deliver integrated marketing campaigns across digital, social media, PR, email and paid channels.
• Drive restaurant and bar revenue through seasonal campaigns, activations, events and tactical promotions.
• Manage the social media strategy, content calendar and creative direction across all venue channels.
• Build relationships with media, influencers, content creators and key industry partners to maximise brand exposure.
• Identify and secure strategic partnerships that grow awareness and drive incremental business.
• Collaborate with chefs, beverage teams and venue leaders to launch new menus, experiences and signature events.
• Analyse campaign performance, guest insights and market trends to continually optimise marketing activity and ROI.
• Work closely with the Commercial team to support hotel-wide campaigns while ensuring each venue maintains its own unique brand identity.
• Manage marketing budgets, campaign timelines and creative production from concept through to execution.
• Ensure all marketing activity reflects Sofitel's luxury positioning and delivers a premium guest experience.

Qualifications

What You'll Bring

• Previous experience in hospitality, restaurant, hotel or lifestyle marketing.
• A strong understanding offood, beverage and hospitality scene.
• Exceptional copywriting, storytelling and content creation skills.
• Experience managing social media platforms, digital campaigns and CRM/email marketing.
• Strong commercial acumen with the ability to interpret campaign performance and translate insights into results.
• Excellent stakeholder management skills with the confidence to collaborate across multiple departments and external partners.
• A proactive, creative mindset with a passion for luxury hospitality, food, beverage and unforgettable guest experiences.
• The ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.

Additional Information

Why Join Sofitel Sydney Wentworth?

At Sofitel Sydney Wentworth, you'll be part of an iconic hotel entering a new chapter. We invest in our people, celebrate success and provide opportunities to build a rewarding career within one of the world's leading luxury hospitality brands.

Our benefits include:

• Global discounts on accommodation, dining, bars and more across100+ Accor hotels and partner venues worldwide
• Generous leave entitlements, includingbirthday leaveandup to 12 weeks parental leave
• 30% team member dining discountacross our signature venues: Tilda, Bar Tilda, Delta Rue and Wentworth Bar
• Career development opportunities within aglobally recognised luxury hospitality brand
• Onsite perks includingcomplimentary dry cleaning, $2 barista-made coffee, a $5 staff lunch buffet, and discounted city parking
• Acomplimentary hotel stay packageto celebrate your work anniversary
• Free 24/7 access to ourEmployee Assistance Programfor confidential wellbeing supportIf you’re passionate about hospitality, service excellence, and innovation, we want to hear from you!

If you're ready to lead one of Sydney's premier Conference & Events Sales teams and help shape the future of an iconic luxury hotel, we'd love to hear from you.

Our commitment to Diversity & Inclusion
We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.

Please note that full working rights in Australia are required for this role.