Growth Marketing Leader: SEO, CRM & Product Messaging

Carma; Australia; Remote; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Carma car discounts

NRMA cover

Open-plan office

Friday rooftop drinks

Fresh coffee

Snack stash

Job summary

Carma is seeking a Senior Growth Marketing Manager to drive acquisition, SEO and CRM across our Australian marketplace. You will own growth experiments, optimize organic performance, build lifecycle programs and shape messaging for buyers and sellers.

Collaboration with Marketing, Product and external partners will be essential to scale our growth engine and deliver measurable business impact. The role combines strategic, hands-on execution with leadership responsibilities and a focus on

Qualifications

• 7+ years in growth or digital marketing.
• Proven track record scaling acquisition channels.
• Strong SEO including technical and content optimization.
• CRM and lifecycle marketing experience.
• Product marketing with clear messaging.
• Data-driven with experimentation focus.
• GA4, Google Ads, GTM, Meta and email platforms.
• Experience using first/second/third-party data.
• Commercial acumen linking marketing to revenue.
• Stakeholder management and senior leadership communication.

Responsibilities

• Identify, test and scale new non-paid acquisition channels for leads.
• Lead a test-and-learn approach with clear hypotheses and metrics.
• Build business cases for scaling successful channels.
• Own organic growth strategy across SEO and AEO.
• Improve technical SEO and site architecture to boost organic traffic.
• Own CRM and lifecycle marketing strategy and programs.
• Create audience segmentation and automated nurture journeys.
• Improve lead-to-sale conversion and cross-sell outcomes.
• Lead product marketing across Retail and Sell-to propositions.
• Collaborate with Product to translate features into customer benefits.
• Partner on onsite CRO and optimization of customer journeys.
• Develop CEP-aligned messaging to strengthen demand.
• Ensure channels integrate with paid measurement and attribution.
• Establish performance metrics across channels and campaigns.
• Run Growth WIP with agency partners and report results.
• Communicate insights to senior stakeholders and drive actions.
• Manage agencies and vendors for objective delivery.
• Share knowledge and foster a culture of experimentation.

Skills

Growth marketing

SEO expertise

CRM marketing

Data-driven mindset

Analytics

Education

Undergraduate degree

Tools

GA4

Google Ads

Tag Manager

Marketing automation

Job description

Carma is seeking a Senior Growth Marketing Manager to drive acquisition, SEO and CRM across our Australian marketplace. You will own growth experiments, optimize organic performance, build lifecycle programs and shape messaging for buyers and sellers.

Collaboration with Marketing, Product and external partners will be essential to scale our growth engine and deliver measurable business impact. The role combines strategic, hands-on execution with leadership responsibilities and a focus on