Growth Marketing Lead, B2B AdTech & Publishing

Publift; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Circle Back Initiative

Job summary

Publift is seeking a hands-on Growth Marketing Specialist to drive growth across its ad tech solutions for publishers. You will sit at the intersection of marketing and sales, translating strategy into go-to-market initiatives that generate pipeline, strengthen publisher relationships, and drive revenue.

You will own end-to-end campaigns across channels including events, email, partnerships, content, paid media, and ABM, while adapting quickly to changing priorities in a lean, agile environment.

Qualifications

• 3-5 years in B2B GTM, marketing operations or growth marketing.
• Experience in adtech, media, publishing, or B2B SaaS.
• Proven track record driving pipeline and revenue; top-of-funnel awareness.

Responsibilities

• Support the development and execution of marketing strategies for new and existing products.
• Drive marketing initiatives across the full funnel from awareness to growth.
• Build and execute go-to-market programs, sales enablement, and integrated campaigns.
• Activate and optimise growth channels including events, email marketing, partnerships, content marketing, paid media, and account-based marketing.
• Analyse campaign performance, generate insights, and optimise activities to maximise pipeline and revenue.
• Own initiatives end-to-end from strategy to execution and measurement.
• Build, launch, and manage campaigns directly in a lean, agile environment.
• Adapt quickly to changing priorities while balancing strategy and execution.
• Collaborate across marketing, sales, product, and commercial teams.

Skills

B2B GTM

Marketing operations

Growth marketing

Adtech/publishing experience

Campaign management

Job description

Publift is seeking a hands-on Growth Marketing Specialist to drive growth across its ad tech solutions for publishers. You will sit at the intersection of marketing and sales, translating strategy into go-to-market initiatives that generate pipeline, strengthen publisher relationships, and drive revenue.

You will own end-to-end campaigns across channels including events, email, partnerships, content, paid media, and ABM, while adapting quickly to changing priorities in a lean, agile environment.