B2B Marketing Executive (12-Month Contract)

Publift; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Circle Back Initiative

Job summary

Publift is seeking a hands-on Growth Marketing Specialist to drive growth across its ad tech solutions for publishers. You will sit at the intersection of marketing and sales, translating strategy into go-to-market initiatives that generate pipeline, strengthen publisher relationships, and drive revenue.

You will own end-to-end campaigns across channels including events, email, partnerships, content, paid media, and ABM, while adapting quickly to changing priorities in a lean, agile environment.

Qualifications

• 3-5 years in B2B GTM, marketing operations or growth marketing.
• Experience in adtech, media, publishing, or B2B SaaS.
• Proven track record driving pipeline and revenue; top-of-funnel awareness.

Responsibilities

• Support the development and execution of marketing strategies for new and existing products.
• Drive marketing initiatives across the full funnel from awareness to growth.
• Build and execute go-to-market programs, sales enablement, and integrated campaigns.
• Activate and optimise growth channels including events, email marketing, partnerships, content marketing, paid media, and account-based marketing.
• Analyse campaign performance, generate insights, and optimise activities to maximise pipeline and revenue.
• Own initiatives end-to-end from strategy to execution and measurement.
• Build, launch, and manage campaigns directly in a lean, agile environment.
• Adapt quickly to changing priorities while balancing strategy and execution.
• Collaborate across marketing, sales, product, and commercial teams.

Skills

B2B GTM

Marketing operations

Growth marketing

Adtech/publishing experience

Campaign management

Job description

Job Description

What you'll be doing

We're looking for a hands-on, highly adaptable, and execution-driven Growth Marketing Specialist to drive growth across the Publift and carsales portfolio of Ad Tech solutions for publishers.

We deliver technology, monetisation, and ad operations solutions to enterprise and mid-market publishers globally. In this role, you'll sit at the intersection of marketing and sales, translating strategic positioning into targeted go-to-market initiatives, campaigns, and growth programs that generate pipeline, strengthen publisher relationships, and drive revenue outcomes.

• Support the development and execution of marketing strategies for new and existing products.
• Drive marketing initiatives across the full funnel, from brand awareness and lead generation through to conversion and growth.
• Build and execute targeted go-to-market programs, sales enablement initiatives, and integrated campaigns that engage and convert enterprise and SME publishers into long-term partners.
• Activate and optimise key growth channels including events, email marketing and automation, partnerships, content marketing, paid media, and account-based marketing initiatives.
• Analyse campaign performance, generate insights, and continuously optimise activity to maximise pipeline and commercial impact.
• Own initiatives end-to-end, taking ideas from strategy through to execution and measurement.
• Build, launch, and manage campaigns directly, working in a lean and agile environment.
• Adapt quickly to changing priorities, balancing strategic growth initiatives with operational execution.
• Operate with speed, resourcefulness, and independence while collaborating effectively across marketing, sales, product, and commercial teams.

Qualifications

What we're looking for

• 3-5 years in B2B GTM, marketing operations or growth marketing
• Experience in adtech, media, publishing, or B2B SaaS
• Proven track record driving pipeline and revenue, while also being comfortable building top-of-funnel awareness.
• Experience working with enterprise and or mid-market customers
• Strong execution skills with the ability to both plan and deliver
• Comfortable operating in a lean, fast moving environment
• A self-starter who is naturally curious and comfortable prioritising competing tasks in a fast-paced environment.
• Strong stakeholder management skills are a must.
• Experience marketing to digital publishers or media companies is highly regarded
• Understanding of digital advertising ecosystem and digital publisher business models is highly regarded

We know not everyone will meet every requirement, and that’s okay. If you're excited about the role and believe you can make a difference, we’d love to hear from you.

Additional Information

A few other things we want you to know...

• As an equal opportunity employer, Publift welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported
• If you have a disability or require adjustments to participate fully in the recruitment process, please let us know-we're here to support you.
• We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you'd like to explore this, just ask during the process.
• We're also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.
• Successful candidates joining the team will need to complete a National Police Record check and must have full-time Australian working rights.

So come and join us - because every role contributes something meaningful as we embark on this exciting journey of growth and innovation.