Marketing Manager

1834 Hospitality; Adelaide; On-site; AUD 130,000 - 180,000; Full time

Job summary

1834 Hospitality is seeking a seasoned Marketing Manager to lead marketing across a portfolio of hotels in Australia and New Zealand. You will develop and execute comprehensive strategies aligned to business objectives, shaping the growth trajectory of our properties.

This full-time role offers leadership across channels, content creation, and analytics to optimise guest engagement and revenue. You will drive performance marketing, CRM initiatives and digital campaigns while collaborating with

Qualifications

• 8+ years of marketing experience in hospitality, leisure or service industry.
• Proven track record of campaigns that drive measurable results.
• Strong digital marketing expertise including Performance Marketing, Social and CRM.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, plan and execute integrated marketing strategies across Meta, Google, CRM and traditional channels.
• Manage marketing budgets with ROI tracking.
• Create compelling marketing content including copywriting and graphics.
• Oversee social media accounts and brand messaging.
• Conduct market research and competitor analysis to inform decisions.
• Collaborate with operations, sales and senior management to align marketing efforts.
• Monitor and analyze marketing metrics and KPIs with regular leadership reports.
• Manage relationships with external marketing partners, agencies and vendors.

Skills

Marketing strategy

Digital marketing

Campaign management

Budget management

Content creation

Social media management

Analytics

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

CRM systems

Job description

About us
1834 Hospitality is a dynamic and growing hospitality company based in Adelaide, managing over 50 hotels across Australia and New Zealand. We are committed to delivering exceptional experiences to our guests whilst fostering a vibrant workplace culture. Our brand is built on quality service, creativity, and a deep passion for hospitality excellence. We pride ourselves on creating memorable moments for our customers and providing a supportive environment for our team members to thrive and grow.

About the role
We are seeking a talented Marketing Manager to join our team on a full time basis. Working across a dedicated portfolio of hotels, you will be responsible for developing and executing comprehensive marketing strategies that align with business objectives. This role is central to the continued growth of 1834 Hospitality, and offers the opportunity to shape the direction of our hotels.

Key responsibilities

• Develop, plan and execute integrated marketing strategies and campaigns across Meta, Google, CRM and traditional channels
• Manage marketing budgets effectively, ensuring optimal allocation of resources and tracking return on investment for all campaigns
• Create compelling marketing content including copywriting and graphics
• Oversee social media accounts, ensuring consistent brand messaging and regular engagement with followers
• Conduct market research and competitor analysis to identify opportunities and inform strategic decision-making
• Collaborate with cross functional teams including operations, sales and senior management to align marketing efforts with business objectives
• Monitor and analyse marketing performance metrics and KPIs, providing regular reports and insights to leadership
• Manage relationships with external marketing partners, agencies and vendors

What we're looking for

• 8+ years of marketing experience, preferably within the hospitality, leisure or service industry
• Proven track record of developing and executing successful marketing campaigns that drive measurable business results
• Strong digital marketing expertise including Performance Marketing, Social and CRM.
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages
• Proficiency with marketing tools and analytics platforms such as Google Analytics, social media management tools and CRM systems
• Experience managing marketing budgets and demonstrating strong financial acumen
• Creative thinker with excellent problem solving skills and the ability to develop innovative solutions
• Strong project management skills with the ability to prioritise multiple initiatives simultaneously
• Bachelor's degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience

More about 1834 Hospitality – tourism business management and hospitality consultants

1834 Hospitality is a business management company specialising in the hospitality and tourism sectors. 1834 Hospitality manage all operations and undertake marketing for small to medium hospitality businesses, ranging from pubs, to city hotels, regional motels, clubs and resorts. 1834 Hospitality also provide a variety of business consultancy services.

Our Goal

At 1834 Hospitality, we strive to assist owners in maximizing the value of their hospitality assets. We believe that with extensive operational analysis, marketing, capital expenditure planning, and precise asset positioning, we can optimize market performance and control costs to maximize ROI.

Source: This is an extract from the company's own website.

More about 1834 Hospitality – tourism business management and hospitality consultants

1834 Hospitality is a business management company specialising in the hospitality and tourism sectors. 1834 Hospitality manage all operations and undertake marketing for small to medium hospitality businesses, ranging from pubs, to city hotels, regional motels, clubs and resorts. 1834 Hospitality also provide a variety of business consultancy services.

Our Goal

At 1834 Hospitality, we strive to assist owners in maximizing the value of their hospitality assets. We believe that with extensive operational analysis, marketing, capital expenditure planning, and precise asset positioning, we can optimize market performance and control costs to maximize ROI.

Source: This is an extract from the company's own website.