Growth-Driven Product Marketing Manager - CRE & Brands

CoStar Group; Sydney; On-site; AUD 110,000 - 165,000; Full time

Benefits offered by this job

Extra days of annual leave

Leadership development programs

LinkedIn Learning

Perkbox discounts

Job summary

CoStar Group’s Domain division is seeking a Product Marketing Manager for Commercial Real Estate. You will drive go-to-market strategies, demand generation, and growth programs across CRE and related brands, collaborating with Product, Sales and Marketing to optimize audience reach and conversion.

You’ll lead industry and customer engagement, develop compelling messaging, and create sales enablement materials that accelerate acquisition and product adoption in a fast-paced environment.

Qualifications

• Experience: 4 to 7 years in product marketing, B2B marketing, or related roles
• Go-to-Market Execution: Experience developing and delivering go-to-market initiatives, campaigns, launches or customer engagement programs
• Commercial Mindset: Ability to use data and insights to drive audience, customer and commercial outcomes
• Stakeholder Management: Strong stakeholder management skills and ability to work cross-functionally
• Customer & Market Insight: Experience translating customer and market insights into messaging, positioning and sales enablement
• Communication: Strong storytelling and communication skills across written, verbal and presentation formats
• Execution Focus: Proven ability to manage competing priorities and deliver outcomes in a fast-paced environment

Responsibilities

• Lead and support go-to-market initiatives for Commercial Real Estate and other brands within the Commercial portfolio, including launch planning, campaign execution and performance tracking.
• Develop and execute demand generation initiatives that support pipeline growth and revenue objectives across commercial customer segments.
• Partner with Product, Sales and across our Marketing teams to develop compelling positioning, value propositions and messaging for commercial products and services.
• Lead industry engagement, customer engagement and thought leadership initiatives that strengthen brand awareness and customer relationships.
• Create sales enablement materials, collateral and customer narratives that support commercial sales teams and drive customer acquisition and product adoption.
• Grow consumer audiences, improve engagement and increase conversion performance across Commercial Real Estate digital experiences.
• Leverage customer, consumer, competitor and market insights to inform product positioning, audience growth strategies and go-to-market initiatives.
• Monitor campaign, audience and commercial performance, identify insights and optimise future activity to improve growth outcomes.

Job description

CoStar Group’s Domain division is seeking a Product Marketing Manager for Commercial Real Estate. You will drive go-to-market strategies, demand generation, and growth programs across CRE and related brands, collaborating with Product, Sales and Marketing to optimize audience reach and conversion.

You’ll lead industry and customer engagement, develop compelling messaging, and create sales enablement materials that accelerate acquisition and product adoption in a fast-paced environment.