Growth-Driven Paid Media Leader

Bellroy; Darwin; On-site; AUD 150,000 - 190,000; Full time

Job summary

Bellroy is seeking a Senior Paid Media Manager in Melbourne to lead planning, execution, and optimisation of global paid media campaigns. You’ll partner with Brand, Creative, Analytics, and Data Science to translate strategy into measurable performance and scalable processes.

The role emphasizes CAC/ROAS mindset, cross-market thinking, and a willingness to explore AI-driven automation to improve workflows. Based in Collingwood with standard hours and flexibility.

Qualifications

• Deep hands-on expertise in Google Ads and YouTube campaigns.
• Experience managing Meta campaigns with structured testing.
• Strong CAC/ROAS mindset and profitability focus.
• Familiarity with DSPs (The Trade Desk, DV360).
• GA4 attribution, tracking, and audience analysis.
• Ability to write clear briefs and provide performance feedback.
• Previous people management experience.
• Curiosity about AI and automation to improve workflows.
• Global campaign thinking and localisation across markets.

Responsibilities

• Plan, shape, and drive paid media performance for Bellroy across channels.
• Collaborate with Brand, Creative, Analytics, and Data Science to integrate insights.
• Build feedback loops and optimize the marketing mix for efficiency and profitability.
• Write performance-informed briefs and guide creative direction.
• Manage and develop the paid media team and responsibilities.

Skills

Google Ads

Meta Ads

Programmatic buying

GA4

Team leadership

Creative testing

Data-driven decision making

Global campaign planning

Tools

The Trade Desk

DV360

CTV platforms

Job description

Bellroy is seeking a Senior Paid Media Manager in Melbourne to lead planning, execution, and optimisation of global paid media campaigns. You’ll partner with Brand, Creative, Analytics, and Data Science to translate strategy into measurable performance and scalable processes.

The role emphasizes CAC/ROAS mindset, cross-market thinking, and a willingness to explore AI-driven automation to improve workflows. Based in Collingwood with standard hours and flexibility.