Google Manager

The Thoughtful Agency; Sydney; Hybrid; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working options and wellness

Regular in-house training

Performance incentives

Generous gifts from awesome clients

Regular social events and Mecca coffee

Job summary

The Thoughtful Agency in Sydney is seeking a Google Specialist to lead the execution, optimisation, and ongoing management of Google Ads campaigns across a portfolio of clients in fashion, lifestyle and beauty sectors.

You will work in a fast-paced, collaborative team with flexible working options, focusing on Search, Display, Performance Max, Shopping, and YouTube. The role requires 2–4+ years of hands-on experience and a thoughtful approach to data-driven growth.

Qualifications

• 2–4+ years hands-on experience managing Google Ads campaigns.
• Strong knowledge of Search, Display, Performance Max and Shopping.
• Familiarity with GA4, Google Tag Manager and Merchant Center.
• Ability to interpret performance data and make data-driven decisions.
• Excellent written and verbal communication; detail-oriented.

Responsibilities

• Building, managing, and optimising Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube
• Monitoring campaign performance daily, identifying trends and implementing optimisations to improve results
• Managing budget allocation and pacing to maximise performance and efficiency
• Analysing campaign data to surface insights and actionable recommendations for internal teams
• Supporting conversion tracking implementation and maintenance via Google Tag Manager and GA4
• Working with product feeds, Google Merchant Centre, and campaign integrations to support eCommerce performance
• Troubleshooting campaign and tracking issues in collaboration with peers and senior team members
• Contributing to monthly reporting with accurate data and performance commentary aligned to client objectives
• Supporting and mentoring junior team members as the team grows

Skills

Google Ads

Campaign management

Performance Max & Shopping

Data analysis & reporting

Education

Marketing/Business/Related field

Tools

GA4

Google Tag Manager

Google Merchant Centre

Job description

• Flexible working options and wellness leave
• Work with an awesome team and clients

About Us

We are a digital performance marketing agency for fashion, lifestyle and beauty brands.

With over a decade of experience, we’ve earned the trust of premium brands and retailers, and are leading the way in e-commerce growth. Our team of deep thinkers and creative minds are united in delivering exceptional results for our clients. We’re expanding our client portfolio and are looking for thoughtful digital marketers to join us!

As a Google Specialist, you will be responsible for the execution, optimisation, and ongoing management of Google Ads campaigns across a portfolio of clients. You'll play a key role in delivering high-quality, performance-driven outcomes — translating strategy into action and identifying opportunities to push results further.

On a day-to-day basis, you will be responsible for:

• Building, managing, and optimising Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube
• Monitoring campaign performance daily, identifying trends and implementing optimisations to improve results
• Managing budget allocation and pacing to maximise performance and efficiency
• Analysing campaign data to surface insights and actionable recommendations for internal teams
• Supporting conversion tracking implementation and maintenance via Google Tag Manager and GA4
• Working with product feeds, Google Merchant Centre, and campaign integrations to support eCommerce performance
• Troubleshooting campaign and tracking issues in collaboration with peers and senior team members
• Contributing to monthly reporting with accurate data and performance commentary aligned to client objectives
• Supporting and mentoring junior team members as the team grows

Experience you'll bring

The ideal candidate brings a positive and thoughtful attitude to everything they do. They are a team player and a straight shooter. They'll also have:

• 2–4+ years of hands-on experience managing Google Ads campaigns
• Strong working knowledge across Search, Display, Performance Max, and Shopping
• Familiarity with GA4, Google Tag Manager, and Google Merchant Centre
• Comfort interpreting performance data and making confident optimisation decisions
• Strong written and verbal communication skills, with the ability to explain technical concepts clearly
• Solid organisational skills and the ability to manage multiple campaigns and priorities with attention to detail
• A qualification in Marketing, Business, or a related field (preferred but not essential)

What's on offer

We love the thrill of agency life – it's fast-paced, dynamic, and rewarding. We appreciate the challenges too, so we value work-life balance and approach everything thoughtfully. Other reasons our team loves working at Thoughtful include:

• Opportunity to advance your career as the company grows
• Regular in-house training from industry leaders
• Performance incentives for exceptional work
• Flexible working options and wellness leave
• Generous gifts from awesome clients
• Regular social events and free Mecca coffee all day!

Our hiring approach

We've designed our recruitment process to be open, supportive, and thoughtful of your time. Each stage is an opportunity for us to get to know each other better and make informed decisions. We'll typically follow the steps below:

• Screening: Our hiring team will review your CV, cover letter, and screening questions.
• Technical Interview: We'll go deep on your technical skills, experience, and special talents. You may be asked to do a case study or take-home task, but we'll let you know beforehand.
• Culture-Fit Interview: This interview is designed to help us assess alignment on core values and ways of working.
• Reference Checks and Offer: At this final stage, we'll do reference checks with two contacts before extending you an offer.

Don't tick all the boxes? While a stellar CV and experience are important, we care more about you, the person. If you're passionate about e-commerce, digital marketing and delivering exceptional client results, we'd love to hear from you.

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