Go-to-market Senior Manager

Defence Health Ltd; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Career progression

Volunteer opportunities with veteran ⁠

Top-tier health insurance for you and

Discounted gym memberships

Wellbeing leave (additional day)

Fully funded parental leave

Job summary

Defence Health Ltd is seeking a Senior Marketing professional to plan and execute go‑to‑market initiatives for new products and member services. You will coordinate Marketing, Product, Digital, Operations, and Sales to ensure launches are on time and aligned with strategic goals.

The role emphasizes practical execution, prioritisation, and strong stakeholder engagement to optimise future campaigns and member growth.

Qualifications

• 5–8 years' experience in go‑to‑market, product marketing, campaign activation or a similar role.
• Experience in health insurance, financial services, membership organisations or another regulated industry (advantageous).
• Demonstrated experience planning and executing product or service launches.
• Strong project management, prioritisation and organisational skills.
• Excellent stakeholder management and influencing capabilities.

Responsibilities

• Developing and managing go‑to‑market plans for new products, services and member initiatives.
• Coordinating cross‑functional teams to deliver successful launches and campaigns.
• Managing timelines, dependencies, risks and stakeholder communications.
• Driving launch readiness across marketing, digital, sales and operational teams.
• Monitoring performance and identifying opportunities to optimise future initiatives.

Skills

Project management

Stakeholder management

Commercial awareness

Customer-first mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications or related field

Job description

Defence Health has been looking after the health and wellbeing of the Defence community since 1953. That history matters to us but we’re also at an important point in our own story.

We’re rethinking how we work, how we lead, how we make decisions and how we organise ourselves for the future. We’re simplifying what’s become too complex, challenging habits and processes that no longer serve us and creating more room for people to use their judgement, take ownership and focus on the work that matters most.

That means this is an exciting time to join us.

We’re looking for people who are curious, thoughtful and comfortable asking “is there a better way?” People who want to contribute to where we’re heading, not just step into the way things have always been done.

Our promise remains simple: we look after our own. How we deliver on it is evolving.

The Role

Reporting to the Delivery Lead - Brand & Marketing, you'll play a critical role in planning, coordinating and executing go-to-market activities across Defence Health.

You’ll be the connector between Marketing, Product, Digital, Operations, Member Experience and Sales, ensuring projects are aligned, launch‑ready and delivered on time.

This is a hands‑on role for someone who loves turning strategy into action. You’ll work across the business to coordinate launches, manage priorities, engage stakeholders and ensure key initiatives are delivered successfully from concept through to market.

Key responsibilities include:

Developing and managing go‑to‑market plans for new products, services and member initiatives.

Coordinating cross‑functional teams to deliver successful launches and campaigns.

Managing timelines, dependencies, risks and stakeholder communications.

Driving launch readiness across marketing, digital, sales and operational teams.

Monitoring performance and identifying opportunities to optimise future initiatives.

Supporting strategic business projects that enhance member growth, retention and engagement.

About you

You’ll be a natural collaborator who combines strong project management skills with commercial awareness and a customer‑first mindset.

Tertiary qualification in Marketing, Business, Communications or a related field

5-8 years' experience in go‑to‑market, product marketing, campaign activation or a similar role.

Experience in health insurance, financial services, membership organisations or another regulated industry (highly advantageous)

Demonstrated experience planning and executing product or service launches.

Strong project management, prioritisation and organisational skills.

Excellent stakeholder management and influencing capabilities.

Why choose Defence Health

Career opportunities: We grow our own and recognise initiative, high performance, and commitment with opportunities for career progression.

Make an impact: as a purpose‑driven organisation, we partner with veteran support organisations to offer meaningful volunteering experiences and connect to our community.

Free top‑tier health insurance for you and your immediate familyvalued at approx. $6,000 per year (after completing a minimum employment period).

Competitive remuneration and health and wellbeing initiatives:Access to discounted gym memberships and an additional paid day of wellbeing leave each year.

Company funded parental leave: Fully funded paid parental leave for eligible employees with superannuation paid for the entire length of approved parental leave

Social Committees:connect with your colleagues, have your say, and develop new skills with our Social Club, Health and Safety, and Diversity and Inclusion Committees.

Prime location: Our office is conveniently located on St Kilda Road with great access to public transport and local amenities.