Global Digital Marketing Manager - Brand & Growth

Rip Curl

Torquay

On-site

AUD 110,000 - 150,000

Full time

8 days ago

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Job summary

Rip Curl is seeking a Digital Marketing Manager to lead the strategy behind digital demand, acquisition and brand amplification across global channels from our Torquay base. You’ll shape paid media, paid social, SEO, GEO, AEO, affiliate marketing and emerging channels to drive growth while collaborating with Brand, Creative and Ecommerce teams.

Lead and develop the digital marketing specialists and partner with agencies to elevate in-house capability.

Qualifications

Experience leading digital marketing or customer acquisition in ecommerce, retail or consumer environments.
Strong experience across paid media, paid social and SEO.
Strong commercial and analytical capability, with data-driven decision making.
Experience managing digital marketing budgets, agencies and external partners.
Leadership with ability to coach and develop digital specialists.

Responsibilities

Lead Rip Curl’s global digital marketing and customer acquisition strategy.
Shape investment across paid media, paid social, search, affiliate and emerging digital channels.
Drive new-customer acquisition and improve the commercial effectiveness of digital marketing investment.
Lead SEO, GEO and AEO strategy to stay discoverable in evolving search landscapes.
Bring digital thinking into major brand campaigns, launches and events.
Connect paid amplification with organic brand and social activity.
Use performance data and customer insights to improve channel decisions.
Lead, coach and develop our digital marketing specialists.
Manage agency and platform partners and build in-house capability.