Global Conference Marketing Lead: Strategy & Growth

Gartner; Sydney; On-site; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Flexible work environment

Great work culture

Job summary

Gartner, Inc. is seeking a globally focused Conference Marketing Manager to own and execute marketing strategies for Gartner conferences. You will craft compelling messaging, lead multi-channel campaigns, and drive paid registrations and qualified leads across the conference lifecycle.

You will collaborate with program management, sales enablement, and cross-functional teams to optimize audience acquisition, engagement and ROI, while traveling as needed to support events in Australia and abroad.

Qualifications

• 7+ years in outbound/digital marketing delivering revenue.
• Strong project management skills.
• Experience with marketing campaigns, lead management, and pipeline conversion.
• Data-driven with analytics experience (Google Analytics a plus).
• Excellent interpersonal and communication skills.
• Experience with marketing automation tools.
• Understanding of design principles; SEO/SEM expertise.
• Ability to travel within Australia and internationally.

Responsibilities

• Develop deep product and conference expertise to communicate Gartner's value.
• Drive audience segmentation and go-to-market planning.
• Leverage attendee insights to inform messaging and campaigns.
• Create messaging and positioning for conference promotion across channels.
• Define and execute integrated, multi-channel campaigns from awareness to registration.
• Lead digital and social marketing including website, email, SEM, display, and social.
• Collaborate with stakeholders across conference marketing and COEs.
• Optimize channel mix and ROI on campaign spend.
• Monitor campaign performance and iterate to improve demand and registrations.
• Report results to stakeholders and forecast commercial performance.

Skills

Outbound marketing

Digital marketing

Campaign management

Lead generation

SEO/SEM

Analytics

Communication

Education

Bachelor's degree

Tools

Google Analytics

Eloqua

Adobe Experience Manager

Job description

Gartner, Inc. is seeking a globally focused Conference Marketing Manager to own and execute marketing strategies for Gartner conferences. You will craft compelling messaging, lead multi-channel campaigns, and drive paid registrations and qualified leads across the conference lifecycle.

You will collaborate with program management, sales enablement, and cross-functional teams to optimize audience acquisition, engagement and ROI, while traveling as needed to support events in Australia and abroad.