Global Audience Growth Marketing Manager

Corporate Travel Management; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid

Travel discounts

Perkbox discounts

LinkedIn Learning

Volunteer Day

Chillout Days

Extra annual leave

Parental leave

Wellbeing support

Job summary

Corporate Travel Management (CTM) in Sydney is seeking a Global Audience Growth Marketing Manager to champion how CTM's expertise is distributed and amplified across markets. You will drive audience growth, advocacy and content distribution across LinkedIn, networks and digital communities.

Working with global content and marketing teams, you will develop scalable programs, leverage data, AI and emerging channels to boost reach and engagement, measure impact, and increase CTM's visibility beyond

Qualifications

• Strong experience in B2B audience growth, content distribution, demand generation or a related marketing discipline.
• Experience with audiences across LinkedIn, professional networks, and digital communities.
• Ability to develop scalable marketing programs and workflows.

Responsibilities

• Identify opportunities to grow CTM’s reach and build relationships across channels and communities.
• Lead initiatives across audience growth, advocacy, amplification and community-building across global teams.
• Use data, AI, automation and emerging channels to improve reach, efficiency, discoverability and performance.
• Turn business priorities into scalable, measurable marketing programs and workflows.

Skills

B2B growth

Content distribution

Demand generation

LinkedIn marketing

AI & automation

Data-driven

Stakeholder management

Cross-team collaboration

Education

Bachelor’s degree or equivalent

Tools

LinkedIn

Job description

Global Audience Growth Marketing Manager

Corporate Travel Management – Sydney CBD NSW

About the Role
The Global Audience Growth Marketing Manager will help ensure CTM’s strongest ideas, executive perspectives, customer stories and strategic narratives are not only published, but actively distributed, amplified and discussed across the market.

This is a strategic, highly collaborative role for an ambitious B2B marketer who is curious about how audiences discover, engage with and build trust in brands. You’ll identify opportunities to grow CTM’s reach, build relationships across relevant channels and communities, and develop scalable programs that extend the impact of our content and expertise.

Working closely with the global content and marketing teams, you’ll lead initiatives across audience growth, executive and employee advocacy, community engagement and external visibility. You’ll use data, AI, automation and emerging channels to identify new opportunities and continuously improve how CTM reaches and engages its audiences.

Success in this role means increasing the visibility, shareability and credibility of CTM’s expertise beyond our website, helping drive greater awareness, engagement and market influence.

About You

• Strong experience in B2B audience growth, content distribution, demand generation or a related marketing discipline.
• Strong understanding of how B2B audiences discover, engage with and build trust in brands, particularly across LinkedIn, professional networks and digital communities.
• Experience developing and delivering audience growth, advocacy, amplification or community-building strategies.
• Confident using AI, automation and emerging digital channels to improve reach, efficiency, discoverability and performance.
• Data-driven approach, with the ability to use audience and engagement insights to inform strategy and measure impact.
• Strategic and systems-minded, with the ability to turn business priorities into scalable, measurable marketing programs and workflows.
• Strong stakeholder management and influencing skills, with experience working collaboratively across global teams and with senior stakeholders.
• Proactive, curious and self-motivated, with strong organisational skills, a bias for action and a commitment to continuous learning.
• Bachelor’s degree in marketing, communications, public relations, business or a related field, or equivalent relevant experience.
• Travel industry experience preferred

About CTM
Corporate Travel Management (CTM) is a global award-winning provider of innovative and cost-effective travel management solutions across the corporate, events, leisure and loyalty travel markets. We combine personalised service excellence with client-facing technology solutions, with offices across Australia, New Zealand, Asia, North America and Europe and more than 3,000 employees globally. CTM is listed on the Australian Securities Exchange (ASX: CTD).

At CTM, our people are our greatest asset. We are a team of collaborative, innovative and future-focused professionals who work with our company values in mind: Connect, Deliver and Evolve.

Why CTM?
As a global organisation, CTM offers a range of employee benefits, including:

• Flexible hybrid working
• Travel discounts
• Perkbox – retail, lifestyle, entertainment, health and wellbeing discounts
• Learning and development – including LinkedIn Learning
• Annual Volunteer Day
• Chillout Days – additional flexible leave days
• Purchase up to 2 weeks of additional annual leave
• Paid parental leave
• Sonder – 24/7 wellbeing support and Employee Assistance Program (EAP)

CTM offers a strong, established and sustainable work environment that supports your career development and wellbeing.
Come and work for a global award-winning company that values our people, community and technological innovation.
CTM is committed to recognising the unique contributions of all our people and actively encourages candidates of all abilities and diverse backgrounds to apply.