Global Audience Growth Marketing Manager

Corporate Travel Management (CTM) Group; Sydney; Hybride; AUD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Flexible hybrid working

Travel discounts

Perkbox – retail, lifestyle, health &

Learning and development – LinkedIn

Annual Volunteer Day

Chillout Days

Additional annual leave

Paid parental leave

Sonder – wellbeing support

Résumé du poste

Corporate Travel Management (CTM) Group is seeking a Global Audience Growth Marketing Manager to help ensure CTM's ideas, executive perspectives and customer stories are published and actively distributed across the market. This strategic, collaborative role focuses on growing CTM's reach through channels, communities and scalable programs.

You'll work with global content and marketing teams to lead initiatives in audience growth, advocacy and external visibility, using data, AI and automation

Qualifications

• B2B growth and content distribution experience.
• Proven ability to develop scalable campaigns.
• Experience using AI/automation to improve reach.
• Strong data-driven decision making.
• Travel industry experience preferred.

Responsabilités

• Lead audience growth initiatives with global teams and partners.
• Develop advocacy and community-building programs across channels.
• Leverage data insights and emerging channels to optimize reach and performance.
• Collaborate with global content and marketing leadership to drive external visibility.
• Drive CTM's market influence through increased visibility and engagement.

Connaissances

B2B growth

Content distribution

Demand generation

LinkedIn strategy

AI & automation

Data-driven insights

Stakeholder management

Strategic thinking

Travel industry

Bachelor’s degree in marketing

Formation

Bachelor’s degree in marketing

Description du poste

About The Role

The Global Audience Growth Marketing Manager will help ensure CTM's strongest ideas, executive perspectives, customer stories and strategic narratives are not only published, but actively distributed, amplified and discussed across the market.

About The Role

The Global Audience Growth Marketing Manager will help ensure CTM's strongest ideas, executive perspectives, customer stories and strategic narratives are not only published, but actively distributed, amplified and discussed across the market.

This is a strategic, highly collaborative role for an ambitious B2B marketer who is curious about how audiences discover, engage with and build trust in brands. You'll identify opportunities to grow CTM's reach, build relationships across relevant channels and communities, and develop scalable programs that extend the impact of our content and expertise.

Working closely with the global content and marketing teams, you'll lead initiatives across audience growth, executive and employee advocacy, community engagement and external visibility. You'll use data, AI, automation and emerging channels to identify new opportunities and continuously improve how CTM reaches and engages its audiences.

Success in this role means increasing the visibility, shareability and credibility of CTM's expertise beyond our website, helping drive greater awareness, engagement and market influence.

About You

• Strong experience in B2B audience growth, content distribution, demand generation or a related marketing discipline.
• Strong understanding of how B2B audiences discover, engage with and build trust in brands, particularly across LinkedIn, professional networks and digital communities.
• Experience developing and delivering audience growth, advocacy, amplification or community-building strategies.
• Confident using AI, automation and emerging digital channels to improve reach, efficiency, discoverability and performance.
• Data-driven approach, with the ability to use audience and engagement insights to inform strategy and measure impact.
• Strategic and systems-minded, with the ability to turn business priorities into scalable, measurable marketing programs and workflows.
• Strong stakeholder management and influencing skills, with experience working collaboratively across global teams and with senior stakeholders.
• Proactive, curious and self-motivated, with strong organisational skills, a bias for action and a commitment to continuous learning.
• Bachelor's degree in marketing, communications, public relations, business or a related field, or equivalent relevant experience.
• Travel industry experience preferred

About CTM

Corporate Travel Management (CTM) is a global award-winning provider of innovative and cost-effective travel management solutions across the corporate, events, leisure and loyalty travel markets. We combine personalised service excellence with client-facing technology solutions, with offices across Australia, New Zealand, Asia, North America and Europe and more than 3,000 employees globally. CTM is listed on the Australian Securities Exchange (ASX: CTD).

At CTM, our people are our greatest asset. We are a team of collaborative, innovative and future-focused professionals who work with our company values in mind: Connect, Deliver and Evolve.

Why CTM?

As a global organisation, CTM offers a range of employee benefits, including:

• Flexible hybrid working
• Travel discounts
• Perkbox - retail, lifestyle, entertainment, health and wellbeing discounts
• Learning and development - including LinkedIn Learning
• Annual Volunteer Day
• Chillout Days - additional flexible leave days
• Purchase up to 2 weeks of additional annual leave
• Paid parental leave
• Sonder - 24/7 wellbeing support and Employee Assistance Program (EAP)

CTM offers a strong, established and sustainable work environment that supports your career development and wellbeing.

Come and work for a global award-winning company that values its people, community and technological innovation.

CTM is committed to recognising the unique contributions of all our people and actively encourages candidates of all abilities and diverse backgrounds to apply.