General Manager Revenue - Experiences & Attractions

Journey Beyond; Sydney; Hybrid; AUD 260,000 - 380,000; Full time

Job summary

Journey Beyond in Australia seeks a General Manager Revenue for the Experiences & Attractions division to lead pricing, forecasting, inventory and reporting across a national portfolio, partnering with sales, marketing, and analytics to maximise revenue and guest experience.

This role requires proven revenue management experience in tourism or hospitality, strong leadership of dispersed teams, and excellent stakeholder engagement and financial acumen.

Qualifications

• Bachelor's degree in Business, Finance or related field.
• Proven track record of driving revenue growth and optimising pricing through data analysis.
• Strong leadership with experience in dispersed teams.

Responsibilities

• Develop, implement and manage revenue strategies across the portfolio.
• Conduct market and financial analyses to identify demand trends and pricing opportunities.
• Establish KPIs, monitor revenue performance, and report to senior management.
• Collaborate with sales, marketing, operations and analytics teams on pricing and campaigns.
• Mentor revenue analysts and managers, fostering accountability and growth.
• Oversee inventory management and trading reviews in response to market conditions.
• Leverage RM systems and dashboards to improve pricing, forecasting and reporting.

Skills

Revenue management

Pricing analytics

Leadership

Stakeholder management

Data analysis

Education

Bachelor's degree in Business or Finance

Tools

Revenue management systems

Forecasting tools

Booking platforms

Job description

Be a part of sharing special places and shaping lasting memories with Australia's leading experiential tourism business. About Journey Beyond Australia's leading experiential tourism group, Journey Beyond, is privileged to operate 20 brands spanning the country and New Zealand, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs; Monarto Safari Resort; Exmouth Dive & Whalesharks Ningaloo, New Zealand coach tour specialist Grand Pacific Tours, and Voyages Tourism Australia

About the Role

As the General Manager Revenue, you will lead the revenue function for the newly formed Experiences and Attractions division. This newly formed division brings together a diverse portfolio of unforgettable guest experiences, from iconic attractions and harbour cruises to marine adventures, wildlife encounters, scenic flights and premium tourism experiences across Australia. This role will work closely with divisional leadership, sales, marketing, commercial, operations, and data & analytics teams to maximise revenue opportunities, improve conversion, manage demand, and enhance the guest experience across the Experiences & Attractions portfolio. They will lead and support revenue analysts and managers, driving best practice in pricing, forecasting, inventory management, reporting, and commercial decision-making. The General Manager Revenue Experiences and Attractions will report to the Executive General Manager Revenue & Analytics. This is a national role, that can be based in either Adelaide or Sydney, with regular travel required to work with teams and stakeholders across the division.

Key Responsibilities

• Develop, implement, and manage revenue strategies across the Experiences & Attractions portfolio, including dynamic pricing, yield management, forecasting, budgeting, inventory availability, and ancillary revenue opportunities.
• Conduct market, competitor, customer, channel, and financial analysis to identify demand trends, pricing opportunities, commercial risks, feasibility considerations, profitability improvement areas, and insights to support strategic decision-making.
• Establish KPIs, monitor revenue performance, and prepare regular reports for senior management that highlight trends, opportunities, channel performance, and commercial risks.
• Collaborate with sales, marketing, commercial, operations, digital, and shared service teams to align campaigns, pricing, product availability, inventory controls, and distribution activity across direct, trade, OTA, reseller, and channel management platforms.
• Lead, mentor, and develop revenue analysts, managers, and specialists, fostering commercial accountability, open communication, teamwork, best-practice sharing, and professional growth.
• Oversee inventory management and drive continuous improvement across pricing processes, reporting cadence, inventory controls, channel governance, and trading reviews in response to market conditions, operational constraints, and guest demand.
• Leverage revenue management systems, booking platforms, channel tools, dashboards, data analytics, and operational systems to improve pricing, forecasting, availability management, reporting accuracy, and decision-making efficiency.
• Engage divisional leadership, executive management, operating teams, shared service functions, and external partners to communicate trading performance, revenue strategies, risks, opportunities, and support requirements across the Experiences & Attractions portfolio.

About You

You will have experience in revenue management roles, preferably within the tourism or hospitality industry, where you have managed people in teams that are geographically dispersed.

• A Bachelor's degree in Business, Finance or related field qualifications
• Proven track record of driving revenue growth and optimising pricing strategies through data analysis and market research
• Trusted, with the ability to lead and motivate teams, fostering a high-performance culture
• A collegiate and collaborative working style
• Proven analytical skills with the ability to interpret market data and inform decision-making
• Exceptional stakeholder engagement and leadership capability
• An adaptive, solutions-focused approach with strong financial acumen
• Extensive experience in revenue management roles, preferably within the tourism or hospitality industry.

You will be self-motiva