General Manager Revenue - Experiences & Attractions

Journey Beyond; Adelaide; On-site; AUD 180,000 - 240,000; Full time

Job summary

Journey Beyond, Australia’s leading experiential tourism company, seeks a General Manager Revenue for the newly formed Experiences and Attractions division. The role leads revenue, pricing, forecasting, and inventory across iconic attractions, cruises, safaris, and premium experiences nationwide.

You will partner with divisional leaders to maximise revenue and guest satisfaction, reporting to the Executive General Manager Revenue & Analytics.

Qualifications

• Bachelor’s degree in Business, Finance or related field required.
• Proven track record of growing revenue and optimising pricing through data analysis.
• Strong leadership, stakeholder engagement and cross-functional collaboration.

Responsibilities

• Develop, implement, and manage revenue strategies across the Experiences & Attractions portfolio.
• Conduct market, competitor, customer, and financial analysis to identify demand trends and pricing opportunities.
• Establish KPIs, monitor revenue performance, and report to senior management.
• Collaborate with sales, marketing, operations, and digital teams to align campaigns and pricing.
• Lead and develop revenue analysts and specialists across dispersed teams.
• Oversee inventory management and pricing processes in response to market conditions.
• Leverage revenue management systems and analytics to improve forecasting and decision-making.

Skills

Revenue management

Leadership

Data analysis

Pricing strategy

Stakeholder engagement

Team collaboration

Financial acumen

Education

Bachelor's degree in Business/Finance or related field

Tools

Revenue management systems

Booking platforms

Dashboards

Job description

Be a part of sharing special places and shaping lasting memories with Australia's leading experiential tourism business. About Journey Beyond Australia's leading experiential tourism group, Journey Beyond, is privileged to operate 20 brands spanning the country and New Zealand, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs; Monarto Safari Resort; Exmouth Dive & Whalesharks Ningaloo, New Zealand coach tour specialist Grand Pacific Tours, and Voyages Tourism Australia

About the Role

As the General Manager Revenue, you will lead the revenue function for the newly formed Experiences and Attractions division. This newly formed division brings together a diverse portfolio of unforgettable guest experiences, from iconic attractions and harbour cruises to marine adventures, wildlife encounters, scenic flights and premium tourism experiences across Australia. This role will work closely with divisional leadership, sales, marketing, commercial, operations, and data & analytics teams to maximise revenue opportunities, improve conversion, manage demand, and enhance the guest experience across the Experiences & Attractions portfolio. They will lead and support revenue analysts and managers, driving best practice in pricing, forecasting, inventory management, reporting, and commercial decision-making. The General Manager Revenue Experiences and Attractions will report to the Executive General Manager Revenue & Analytics. This is a national role, that can be based in either Adelaide or Sydney, with regular travel required to work with teams and stakeholders across the division.

Key Responsibilities

• Develop, implement, and manage revenue strategies across the Experiences & Attractions portfolio, including dynamic pricing, yield management, forecasting, budgeting, inventory availability, and ancillary revenue opportunities.
• Conduct market, competitor, customer, channel, and financial analysis to identify demand trends, pricing opportunities, commercial risks, feasibility considerations, profitability improvement areas, and insights to support strategic decision-making.
• Establish KPIs, monitor revenue performance, and prepare regular reports for senior management that highlight trends, opportunities, channel performance, and commercial risks.
• Collaborate with sales, marketing, commercial, operations, digital, and shared service teams to align campaigns, pricing, product availability, inventory controls, and distribution activity across direct, trade, OTA, reseller, and channel management platforms.
• Lead, mentor, and develop revenue analysts, managers, and specialists, fostering commercial accountability, open communication, teamwork, best-practice sharing, and professional growth.
• Oversee inventory management and drive continuous improvement across pricing processes, reporting cadence, inventory controls, channel governance, and trading reviews in response to market conditions, operational constraints, and guest demand.
• Leverage revenue management systems, booking platforms, channel tools, dashboards, data analytics, and operational systems to improve pricing, forecasting, availability management, reporting accuracy, and decision-making efficiency.
• Engage divisional leadership, executive management, operating teams, shared service functions, and external partners to communicate trading performance, revenue strategies, risks, opportunities, and support requirements across the Experiences & Attractions portfolio.

About You

You will have experience in revenue management roles, preferably within the tourism or hospitality industry, where you have managed people in teams that are geographically dispersed.

• A Bachelor's degree in Business, Finance or related field qualifications
• Proven track record of driving revenue growth and optimising pricing strategies through data analysis and market research
• Trusted, with the ability to lead and motivate teams, fostering a high-performance culture
• A collegiate and collaborative working style
• Proven analytical skills with the ability to interpret market data and inform decision-making
• Exceptional stakeholder engagement and leadership capability
• An adaptive, solutions-focused approach with strong financial acumen
• Extensive experience in revenue management roles, preferably within the tourism or hospitality industry.

You will be self-motiva