General Manager, Destination, Experience and Engagement

Luminary Consulting Group; Brisbane; On-site; AUD 180,000 - 260,000; Full time

Job summary

South Bank Corporation in Brisbane seeks a General Manager for Destination, Experience & Engagement to lead how people experience and engage with South Bank. Reportin g to the CEO, you will shape the precinct’s positioning, visitation and community connection as Brisbane grows toward 2032.

You will lead the Destination, Experience & Engagement portfolio, including tourism attraction, destination marketing, major events, communications, and the Visitor Information Centre, and build partnerships

Qualifications

• Senior leader with experience in destination management, tourism, visitor experience or related environment.
• Strong commercial and financial judgement with ability to identify revenue or sponsorship opportunities.
• Ability to navigate a complex stakeholder environment across government, industry and community.

Responsibilities

• Set and deliver the precinct experience strategy using visitor insights and market trends.
• Lead tourism attraction, destination marketing, major events, communications and Visitor Information Centre.
• Build partnerships across government, tourism, business, tenants and community to extend reach and impact.
• Identify sponsorship opportunities that generate sustainable revenue and long-term value.
• Collaborate with the Executive Leadership Team to align place design and development with visitor experience.
• Lead and develop a multidisciplinary team with accountability for financial performance, resources and risk.

Skills

Stakeholder management

Leadership

Destination management

Partnership development

Financial acumen

Education

Tertiary qualifications in tourism, marketing, business or arts & cultural management

Job description

General Manager, Destination, Experience and Engagement

About the Organisation

South Bank is one of Brisbane’s most recognised destinations and an important part of the city’s cultural, recreational and tourism landscape. South Bank Corporation is responsible for managing and evolving the precinct, bringing together place management, commercial operations, events, visitor experience and future development to ensure South Bank continues to meet the needs of Brisbane residents and visitors.

Behind the precinct is a multidisciplinary team spanning technical, design, creative, commercial and corporate expertise. South Bank Corporation describes its culture as inclusive, collaborative and performance focused, with an emphasis on professional development and creating a positive workplace. Its values of being inclusive, sustainable, collaborative, curious and bold reflect an organisation that encourages people to contribute ideas, work across boundaries and take a long-term view of the precinct.

About the Role

Reporting to the Chief Executive Officer and joining the Executive Leadership Team, the General Manager – Destination, Experience & Engagement will lead how people experience and engage with South Bank. This is a broad executive role with the opportunity to influence the precinct’s positioning, visitation and connection with the community as Brisbane continues to grow and build towards 2032.

Leading the Destination, Experience & Engagement portfolio, you will:

• Set and deliver the precinct experience strategy, using visitor insights, market trends and contemporary practice to shape future priorities.
• Lead tourism attraction, destination marketing, major events, communications, PR and the Visitor Information Centre.
• Build partnerships across government, tourism, business, tenants, community and the broader precinct to strengthen South Bank’s reach and impact.
• Identify commercial, sponsorship and partnership opportunities that generate sustainable revenue and long-term value.
• Work closely with the broader Executive Leadership Team to connect place, design and development decisions with the visitor experience.
• Lead and develop a multidisciplinary team, with accountability for financial performance, resources, risk and delivery.

About You

You will be an experienced senior leader with a background in destination management, tourism, visitor experience, precinct activation, major events or a related environment. You will understand what drives visitation and engagement and be able to translate that insight into strategies, experiences and initiatives that have measurable impact.

You will bring strong commercial and financial judgement, alongside experience identifying new revenue, partnership or sponsorship opportunities. Just as important will be your ability to operate across a complex stakeholder environment, building productive relationships with government, industry, commercial partners and the community while balancing different interests and priorities.

You will be comfortable leading at both a strategic and operational level, with the executive presence to contribute across the organisation and the leadership capability to bring together diverse teams. Experience working within, or closely alongside, government or statutory authorities will be valuable, as will tertiary qualifications in tourism, marketing, business, arts and cultural management or a related discipline.

Applications close: Midnight, Tuesday 3rd November 2026

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