General Manager

Woods & Co; City of Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working options

Performance incentives aligned to PROF

Room for personal and professional dev

Job summary

Woods & Co Recruitment is assisting a Melbourne-based influencer marketing agency in finding a General Manager to oversee strategic growth and operations.

The role requires an experienced senior professional to lead, shape and grow the agency’s future in a dynamic environment.

Qualifications

• 5+ years leading an agency or team in social media/influencer marketing
• Proven ability to manage P&L and hit revenue targets in a service environment
• Experience leading senior client relationships and stakeholder management

Responsibilities

• Take ownership of the agency’s financial performance, including revenue, profit margins, and operational efficiency
• Develop and execute strategic plans to increase revenue from existing clients and win new business
• Manage senior client relationships and ensure delivery on expectations and high satisfaction
• Oversee campaign production from ideation to delivery, on brief, on time and within budget
• Lead and mentor internal teams and offshore support to build a high-performing culture
• Expand and maintain the creator network with quality content and fair partner payments
• Prepare regular reports for the Board outlining financials and operational updates
• Collaborate with finance, legal and shared services to ensure smooth operations and compliance

Skills

P&L management

Client relationships

People leadership

Influencer marketing

Strategic planning

Job description

Woods & Co Recruitment is pleased to be assisting a leading Melbourne-based influencer marketing agency in finding a General Manager to oversee their strategic growth and operational success. Specialising in creating influencer-driven campaigns on TikTok and Meta platforms for consumer brands, this innovative agency offers a dynamic environment where creativity and business acumen come together. We are searching for an experienced senior professional ready to lead, shapeand grow the agency’s future.

What’s in it for you?

• Lead a vibrant, creative agency in a key leadership role
• Full-time position based in Melbourne, with flexible working options
• Opportunity to shape company strategy and drive commercial results
• Performance incentives aligned to agency profitability
• Be at the forefront of a fast-growing, innovative business with room for personal and professional development

What you’ll do:

• Take ownership of the agency’s financial performance, including revenue, profit margins, and operational efficiency
• Develop and execute strategic plans to increase revenue from existing clients and secure new business
• Manage client relationships at a senior level, ensuring delivery on expectations and maintaining high satisfaction
• Oversee campaign production from ideation through to delivery, ensuring projects are completed on brief, on time, and within budget
• Lead and mentor the internal team and offshore support, fostering a strong, high-performing culture
• Expand and maintain the creator network, ensuring high-quality content and fair partner payments
• Prepare regular reports for the Board, outlining financials and operational updates
• Collaborate with finance, legal and shared services teams to ensure smooth operations and compliance

What we’re looking for:

• At least five years’ experience leading an agency or team within the social media, influencer marketing, or digital content space
• Demonstrable success in managing P&L and achieving revenue targets in a service-driven environment
• Skilled in managing senior client relationships and stakeholder expectations
• Proven leadership of small teams, including remote or contracted staff
• Solid understanding of social content production, influencer dynamics, and platform-specific ad formats (TikTok and Meta preferred)
• Strong business judgment, with the ability to evaluate scope, pricing, and contractual risks
• Comfortable operating in a fast-paced, evolving environment with a founder-led culture
• A calm, decisive, and authentic leadership style, with a proactive approach
• Financial literacy and a keen eye for detail

Woods & Co Recruitment is dedicated to fostering diversity and inclusion. We welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, those from culturally and linguistically diverse communities, members of the LGBTQI+ community, and people with disabilities.

Please note only shortlisted candidates will be contacted.