Founding Media Strategist (Flexible, Hybrid)

Think HQ Pty; Sydney; Hybride; AUD 180 000 - 240 000; Plein temps

Résumé du poste

Think HQ Pty is seeking its first dedicated media lead to build and shape an in-house media function. You will bridge audience insight, channel thinking and creative ideas, and manage end-to-end media process from data analysis to negotiations and activation.

You’ll collaborate with creative, research, PR and strategy teams to drive campaigns for diverse communities, with a hybrid workplace and a path to lead a growing media team as Think HQ expands.

Qualifications

• 8+ years in media strategy and planning, ideally in a top-tier agency.
• Strong network in the Australian media landscape with established relationships.
• Data-fluent with ability to translate complex data into clear actions.
• Mission-driven with a focus on health, education, inclusion and social justice.
• Entrepreneurial spirit capable of leading a small department today and growing it tomorrow.

Responsabilités

• Design and implement Think HQ’s media planning recommendations and buying frameworks.
• Determine optimal mix of ATL, digital, social, and community-specific channels for complex objectives.
• Brief the Media Buyer to activate plans across Australian multicultural media.
• Stay ahead on emerging platforms to reach niche audiences.
• Analyze first/third-party data to uncover audience insights and ROI.
• Build audience profiles focusing on CALD communities; develop robust reporting models.
• Leverage industry connections to secure rates and partnerships and act as primary contact for media owners.
• Oversee the transition from outsourcing to an internal media model.
• Collaborate with leadership on pitches and mentor Creative and PR teams on media strategy.
• Ensure media strategies align with Think HQ’s mission to benefit people, places and the planet.

Connaissances

Media strategy

Media planning

Data literacy

Industry network

Strategic collaboration

Leadership

Outils

Nielsen

Roy Morgan

Description du poste

Think HQ Pty is seeking its first dedicated media lead to build and shape an in-house media function. You will bridge audience insight, channel thinking and creative ideas, and manage end-to-end media process from data analysis to negotiations and activation.

You’ll collaborate with creative, research, PR and strategy teams to drive campaigns for diverse communities, with a hybrid workplace and a path to lead a growing media team as Think HQ expands.