Media Strategy & Investment Lead [SYD]

We The People; Sydney; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Fun and energetic workplace

Flexible working arrangements

Professional development opportunities

Career growth in growing team

Job summary

We The People is a social-first agency with offices in Sydney and Melbourne. We are seeking a Media Strategy & Investment Lead to drive growth for client partners through integrated paid media programs.

The role is a senior position, requiring 8+ years in media planning/strategy, deep knowledge of digital channels, and proven ability to lead proposals and present to senior clients across AU & NZ. Open to Sydney or Melbourne candidates.

Qualifications

• 8+ years of experience in media planning/strategy, working in senior roles in a media agency.
• Deep, hands-on knowledge of digital channels and holistic integrated media planning principles.
• Experience in presenting to senior clients and contributing to new business
• Commercial confidence, with experience managing forecasts, revenue and resourcing
• Experience in activating regional campaigns across both AU & NZ is viewed favourably.

Responsibilities

• Lead the entire media planning process, encompassing strategy, channel planning, and audience targeting across both digital and traditional media platforms, ensuring a comprehensive evaluation of all communication options, utilising media research tools, to deliver innovative insights.
• Be the strategic owners of strategies and plans to drive success for our client partners via paid media (digital & traditional) programs, working in close partnership with the Senior Media Activation Director.
• Author and contribute to client proposals, recommendations, and strategic points of view for We The People clients.
• Present detailed communications plans to clients, covering strategy, implementation planning, and execution.

Skills

Media planning/strategy

Digital channels

Presenting to senior clients

Forecasting & budgeting

Regional campaigns AU/NZ

Job description

Social-first agency WE THE PEOPLE is looking for an enthusiastic Media Strategy & Investment Lead to join our growing team in Sydney or Melbourne.

WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We have offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia's leading brands.

This is a senior role for a seasoned professional to drive growth for We The People's client partners through integrated paid media programs.The Strategy Director will be the agency's strategic point person, responsible for leading the entire media planning process across digital and traditional channels. This role demands deep commercial acumen, exceptional client relationship management skills at the most senior levels (Marketing Director and above), and the ability to act as a thought leader in paid media.

In this role you'll...

• Lead the entire media planning process, encompassing strategy, channel planning, and audience targeting across both digital and traditional media platforms, ensuring a comprehensive evaluation of all communication options, utilising media research tools, to deliver innovative insights.
• Be the strategic owners of strategies and plans to drive success for our client partners via paid media (digital & traditional) programs, working in close partnership with the Senior Media Activation Director.
• Author and contribute to client proposals, recommendations, and strategic points of view for We The People clients.
• Present detailed communications plans to clients, covering strategy, implementation planning, and execution.

Client Engagement & Account Management

• Serve as a trusted, strategic growth advisor for We The People's brand partners. Build a deep understanding of the client's business to develop innovative media approaches.
• Act as the primary contact for your client portfolio, ensuring the team delivers a professional and solutions-focused experience that reflects the We The People standard.
• Develop a deep understanding of your client's businesses and objectives to deliver proactive and exceptional outcomes.
• Take ownership of financial administration across your client portfolio, ensuring invoicing accuracy, margin control, and maximised revenue opportunities.
• Be the go-to day-to-day senior contact across key client partners you're working with.
• Monitor and report on agency Key Performance Indicators (KPIs).
• Maintain senior client contact at the Marketing Director level and above.

Investment & Reporting

• Build strong relationships with media publishers across Australia & New Zealand to ensure effective planning and value for our client partners.
• Engage in the investment planning process; brief media vendors, assess responses, and make investment decisions that deliver the best value for our client partners.
• Collaborate with other We The People team members, including other team members, to book and roll out paid media plans.
• Develop post-campaign reports to communicate the success and impact of our campaigns back to the client partner, shaping future learnings and next steps.

Growth & Business Development

• Responsible for contributing/leading new business growth for the agency, including through organic opportunities with existing partners, and proactively identifying and engaging with new business opportunities.
• Act as a paid media thought leader within We The People across digital, traditional, and emerging platforms.

Key Skills & Capabilities

• 8+ years of experience in media planning/strategy, working in senior roles in a media agency.
• Deep, hands-on knowledge of digital channels and holistic integrated media planning principles.
• Experience in presenting to senior clients and contributing to new business
• Commercial confidence, with experience managing forecasts, revenue and resourcing
• Experience in activating regional campaigns across both AU & NZ is viewed favourably.

What we offer you...

• A fun and energetic workplace full of passionate, creative people.
• Flexible working arrangements; we're not just about the 9 - 5 and offer flexibility in the ways we work.
• Opportunity to grow your career through professional development and up-skill opportunities at We The People.
• The chance to build your career in our growing team.

Open to candidates in both SYDNEY or MELBOURNE.