Flexible Paid Media Specialist for Digital Growth

Freshlime Media Pty Ltd; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

Freshlime Media Pty Ltd, a boutique independent media agency in Melbourne, is seeking a Digital Paid Media Specialist to join our close-knit team. If flexibility is preferred, a part-time arrangement is also considered.

You will plan, execute and optimise integrated paid campaigns across Google Ads, Meta and programmatic channels, driving measurable outcomes for diverse clients while collaborating with partners and internal teams.

Qualifications

• 3+ years' experience in paid media or digital marketing

Responsibilities

• Plan, build and optimise paid media campaigns across Google Ads, Meta, programmatic, and other paid channels.
• Develop integrated paid media strategies aligned with client objectives and budgets.
• Conduct audience, competitor and keyword research to identify growth opportunities.
• Structure campaigns for performance, scalability and conversion efficiency.
• Manage budgets, bidding strategies, audience targeting and remarketing campaigns.
• Implement and maintain accurate conversion tracking using GA4, GTM, and pixels.
• Monitor and optimise campaigns against KPIs such as CPA, ROAS, CTR, CPC, CPM.
• Conduct A/B testing across creatives, audiences, landing pages and bidding strategies.
• Analyse campaign performance using GA4, Google Ads, Meta, CM360 and Looker Studio.
• Prepare client reports and present insights; collaborate with teams and partners.
• Stay across platform updates and AI-powered tools to improve performance.
• Help manage the agency social media requirements.

Skills

Paid media

Performance marketing

Google Ads

Meta Ads Manager

GA4

Programmatic

CM360

Google Tag Manager

Conversion tracking

Data Studio

Tools

CM360

Looker Studio

Google Tag Manager

Job description

Freshlime Media Pty Ltd, a boutique independent media agency in Melbourne, is seeking a Digital Paid Media Specialist to join our close-knit team. If flexibility is preferred, a part-time arrangement is also considered.

You will plan, execute and optimise integrated paid campaigns across Google Ads, Meta and programmatic channels, driving measurable outcomes for diverse clients while collaborating with partners and internal teams.