Finance PR & Affiliate Content Lead – Thought Leadership

Eightcap; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Monthly corporate massages

Drinks every Friday

Parental leave entitlements

Staff referral bonus programme

Annual flu vaccinations

Purchased leave

Novated leasing options

CBD Melbourne location

Multicultural and collaborative team

Exciting new projects

Job summary

Eightcap, a Melbourne-based fintech, seeks a PR & Affiliate Content Manager to lead market-focused content strategy across FX, macro policy, and commodities. You will ghost-write for leaders, secure media placements, and drive high-quality backlinks while coordinating affiliate content to support AEO outcomes.

The role requires strong English writing, CMS proficiency, and experience in digital PR with regulated markets.

Qualifications

• Minimum 3 years experience in content, editorial or digital PR, with published work in regulated markets.
• Excellent written English, with the range to write for beginners and experienced traders alike.
• Solid grasp of SEO and AI-assisted content tools, with ability to fact-check and translate content.
• Experience placing content with external publishers or earning media coverage.
• Hands-on CMS experience and comfort with web analytics tools.

Responsibilities

• Own the Content Calendar: plan and deliver market-focused articles and explainers.
• Build Our Thought Leadership: ghost-write and prepare leaders for interviews and panels.
• Win the Placements: pitch tier-one and niche trading publications.
• Earn the Backlinks: run digital PR and link-building campaigns with SEO team.
• Run the Affiliate Content Engine: supply content kits to affiliates and partners.
• Guard the Brand: route content through Compliance/Legal and ensure regulatory guidelines.
• Measure and Sharpen: report on coverage, backlinks and referral traffic; grow Reddit presence.

Skills

Content strategy

Editorial writing

Digital PR

SEO & AEO

CMS experience

Media relations

Time-zone coordination

Analysis & reporting

Tools

Google Search Console

GA4

SEMrush

Meltwater

Job description

Eightcap operates at the intersection of cutting-edge technology and global financial markets. Headquartered in Melbourne with a global footprint spanning the UK, Cyprus, and Bulgaria, we build the high-performance infrastructure that connects the world to CFD markets - reliably, securely and with precision.

The PR & Affiliate Content Specialist plans, produces and places market-focused content that positions Eightcap and its spokespeople as credible voices in the trading community. The role combines traditional and digital PR; securing article placements and authoritative backlinks in finance and trading media, building a thought leadership program around our leaders and market analysts, and managing affiliate and introducing-partner relationships to make sure compliant, high-quality Eightcap content is published on their channels to drive AEO outcomes for the business.

To drive real impact in this role, you will:

• Own the Content Calendar: Plan and deliver market-focused articles, commentary and explainers across FX, central bank policy, macro data, commodities, indices and crypto.
• Build Our Thought Leadership: Find the angles, ghost-write and prepare our leaders and analysts for interviews, panels and podcasts.
• Win the Placements: Build relationships with journalists and editors and pitch tier-one and niche trading publications, including fast reactive commentary when markets move.
• Earn the Backlinks: Run digital PR and link-building campaigns with our SEO team and agency to earn high-authority links and drive AEO outcomes.
• Run the Affiliate Content Engine: Supply content kits to affiliates and introducing partners, then make sure the content goes live on schedule and to standard.
• Guard the Brand: Route content through Compliance and Legal and make sure everything meets our brand guidelines and each jurisdiction's financial promotion rules, risk warnings included.
• Measure and Sharpen: Report monthly on coverage, share of voice, backlinks and referral traffic, manage award submissions and help us grow our presence in communities like Reddit.

• Minimum 3 years experience in content, editorial or digital PR, with published work in regulated markets, ideally financial markets, trading or investing.
• Excellent written English, with the range to write for beginners and experienced traders alike.
• A sound grasp of AEO and SEO, including how AI assistants find and cite content.
• Confidence using AI writing tools daily, with the judgement to edit and fact check their output and to translate content into other languages.
• Experience placing content with external publishers or earning media coverage.
• Hands-on CMS experience and comfort with tools like Google Search Console, GA4, SEMrush and Meltwater.
• Organisation and self-direction, with the ability to juggle many pieces of work across several stakeholders.
• An analytical mindset that tracks performance, finds insights and iterates on data.
• An agile, accountable approach to getting things done in a fast-paced environment.
• A global mindset and comfort working across time zones, with experience localising content across APAC, EMEA and LATAM highly desirable.
• Bonus, but not essential: fintech, trading or financial services experience, working knowledge of CFDs, forex, commodities and indices, multi-region campaign experience, and paid community management beyond Meta (TikTok, LinkedIn, X, Reddit).

We have built a performance-driven environment where you’re given the autonomy to drive change and the accountability to own the results. We provide a space for the ambitious, adaptable and collaborative to deliver outcomes that fuel our success while building the skills and experience that defines a career.

We also support you through:

• Ongoing investment in your career development, including technical and professional training.
• Wellness and lifestyle perks, such as monthly corporate massages.
• Drinks every Friday.
• Parental leave entitlements.
• Staff referral bonus programme.
• Annual flu vaccinations.
• Purchased leave.
• Novated leasing options for vehicle financing and management.
• A great CBD location with easy access to public transport.
• A multicultural, collaborative and supportive team culture.
• Being part of exciting new projects for the company.
• Regular social activities.

Don’t check every box? Apply anyway. We value talent, grit, and the drive to execute over a perfect resume. If you’re ready to grow with us, we’re ready to meet you.