Field Marketing Manager, ANZ

Qliktech; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

Qlik is seeking an experienced Field Marketing Manager ANZ to lead end-to-end campaigns in the Australia and New Zealand region. You will drive local execution, collaborate with Sales, BDRs, partners, and marketing teams, and measure impact on pipeline and revenue.

The role requires hands-on campaign management, ability to localize global programs, and strong data-driven decision making. Travel up to 25% and a fast-paced tech environment are expected.

Qualifications

• 6+ years of marketing experience in B2B campaign management, demand generation, or field marketing.
• Experience with enterprise software, BI, or SaaS is a plus.
• Hands-on campaign and project management across multiple initiatives.
• Strong cross-functional collaboration across marketing, sales, and partners.
• Data-driven mindset with ability to measure and optimize campaigns.

Responsibilities

• End-to-end execution and optimization of marketing campaigns in the ANZ market.
• Localize global/regional campaigns to meet market needs and drive engagement.
• Coordinate events, webinars, and demand generation programs.
• Track performance, report outcomes, and recommend improvements.
• Collaborate with Sales, BDRs, partners and marketing teams to align GTM goals.
• Support building QBRs with insights from pipeline and revenue impact.

Skills

Campaign management

Demand generation

Field marketing

B2B marketing

Event planning

Cross-functional work

Data-driven marketing

Analytics

Campaign optimization

Tools

Salesforce

Marketo

ON24

LinkedIn

6sense

Microsoft Office

Job description

A Gartner® Magic Quadrant™ Leader for 16 years in a row, Qlik helps teams get more out of AI with trusted data products, a powerful analytics engine, and AI agents. This helps teams reduce risk and operating costs, while scaling AI responsibly.

Used by 75% of the Fortune 500, Qlik works with the systems organizations already use, maintaining flexibility without lock-in.

The Field Marketing Manager ANZ role

As Field Marketing Manager you are responsible for driving the end-to-end execution and optimization of marketing campaigns in the market, working closely with the Head of Marketing, Sales teams, partners, and Marketing teams to deliver measurable business impact.

If you're an experienced B2B field marketer who enjoys running integrated campaigns from start to finish and seeing their impact on pipeline and revenue, this is that opportunity.

What makes this role interesting?

This role is about driving marketing campaigns end to end in the ANZ market, with a direct line to business outcomes. You will have:

• End-to-end responsibility for execution and optimization. You'll take campaigns from localization through execution, measurement and optimization for your market, rather than handling a single piece of the process.
• A central position in a cross-functional organization. You'll work at the crossroads of the Marketing Leader, Sales, BDRs, partners and Marketing teams, in a distributed, matrix environment.
• Direct visibility on business impact. Your campaigns are tied to engagement, pipeline and revenue, and you'll share your insights in pipeline reviews and contribute to QBRs.

Here’s how you’ll be making an impact:

• Manage the execution of marketing campaigns in your market, coordinating with Sales, BDRs, partners, and Marketing teams to deliver effective campaigns and drive engagement, pipeline, and revenue.
• Work closely with the Head of marketing to align campaigns with business priorities and GTM objectives.
• Localize global and regional campaigns to meet market needs and ensure strong execution.
• Manage a range of campaigns and activities, including acquisition, cross-sell and upsell campaigns, events, webinars, and demand generation programs.
• Coordinate execution of co-marketing activities with the VPMM role, aligned with agreed GTMs and priorities.
• Track campaign performance and identify opportunities to improve results and execution.
• Report on campaign performance, outcomes, and learnings to the Team Lead and stakeholders.
• Join regular campaign and pipeline reviews, sharing insights with the Marketing Leader, flagging gaps, and proposing follow-up actions.
• Contribute to building QBRs with the Head of Marketing

We’re looking for a teammate with:

• 6+ years of marketing experience in B2B campaign management, demand generation, or field marketing, with enterprise software, BI, or SaaS experience as a plus.
• A strong understanding of how to plan, execute, and optimize integrated marketing campaigns, including campaign measurement, attribution, and pipeline contribution.
• Experience planning and managing events, webinars, and end-to-end marketing programs, from briefing through execution and measurement, as well as adapting global or regional campaigns to a specific subregion or country.
• Genuinely hands-on campaign and project management skills, with the ability to run multiple campaigns, stakeholders, and timelines at once.
• Comfort operating in a distributed, cross-functional, matrix organization, coordinating multiple stakeholders to drive projects to completion, along with experience managing agencies, vendors, and external partners.
• A data-driven and digitally savvy profile, with a solid grasp of today's B2B marketing landscape and customer journey.
• Proficiency with marketing technologies (Salesforce, Marketo, ON24, LinkedIn, Microsoft Office) and AI tools to boost campaign efficiency, execution, and personalization, as well as experience using intent data (6sense is a plus).
• Excellent communication skills, with the ability to build relationships and work effectively across all levels of the organization.
• A proactive, self-starter mindset with strong ownership and accountability, and the ability to navigate uncertainty and change (experience in a fast-paced mid-size tech company is a plus).
• Ability to travel up to 25%.

The location for this role is:

Sydney

More about Qlik and who we are:

What else do we offer?

Genuine career progression pathways and mentoring programs.

Culture of innovation, technology, collaboration, and openness.

Flexible, diverse, and international work environment.