Field Marketing Manager, ANZ

Luminik; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits

Parental leave

Professional development stipend

Wellness benefits

Job summary

Verkada is seeking a Field Marketing Manager for ANZ, delivering demand-generation and regional campaigns to build a robust sales pipeline across Australia and New Zealand. The role is on-site in Sydney, part of the Go-To-Market team, and requires close collaboration with Sales, Channel partners, and Product Marketing.

You will own local demand programs, drive events and ABM initiatives, and help establish Verkada as a leading security tech provider in ANZ.

Qualifications

• 6–10 years in B2B marketing with pipeline impact.
• Proven ability to run multiple events with cross-functional teams.
• Experience with channel/partner programs to drive results.
• Strong understanding of buyer personas and Verkada value prop.
• Ability to advise sales leadership and operate in fast-paced environments.
• Willingness to travel 30–40%.

Responsibilities

• Lead marketing strategy for ANZ, partnering with sales to meet pipeline targets.
• Execute regional campaigns and partner-led events to generate demand.
• Run account-based marketing programs and enable sales to execute on their own.
• Foster thought leadership and customer executive engagement on physical security and cloud.
• Collaborate with demand-gen hub to plan and measure campaigns.
• Partner with top channel partners to shape their marketing and engagement approaches.
• Coordinate with Product Marketing to craft positioning and assets for ANZ.

Skills

B2B marketing

Event management

Partner programs

Persona development

Sales alignment

Entrepreneurial mindset

Creative campaigns

Travel 30-40%

Inbox zero

Job description

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the RoleAs a Verkada Field Marketing Manager you are the CMO for key strategic territories in our ANZ business and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our ANZ sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our ANZ business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from both the public and private sector in Australia and New Zealand.

We are committed to a thriving in-office culture. This role requires that you be on-site at our office in Sydney five days a week.

What You’ll Do

• You are the main counterpart to sales leadership and pipeline czar of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
• Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with top channel partners to develop their overall marketing and customer engagement approach
• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our ANZ sales segment

What You Bring

• 6-10 years of B2B marketing experience
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada's value proposition
• Proven ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
• Proven track record executing creative or out-of-the-box event and demand generation programs
• Willingness to travel 30-40% of the time
• Inbox 0 mentality

Australian Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 66% covered
• Medical, optical, dental, and hospital coverage
• Paid parental leave policy & fertility benefits
• Life and Disability coverage
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy meals provided daily
• Commuter benefits

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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