Experimentation Capability Lead

Woolworths Ltd.; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Team discounts across Woolworths Group

Rewards program for purpose-drivenwork

Global career possibilities

Work from anywhere policy

Parental Leave provisions

Study Leave and Sports Representation

Job summary

Woolworths Group is seeking an Experimentation Capability Lead to own the digital customer funnel and elevate the Woolworths web and app experience through journey optimisation. You will map key journeys, spot friction, and use analytics to boost engagement and conversions across web and mobile platforms.

Ideal candidates bring 5+ years in digital/e-commerce, strong experience with A/B/MVT testing, and hands-on tooling ownership for experimentation such as Adobe Target or similar.

Qualifications

• 5+ years in Digital/E-commerce and related roles.
• Proven experience leading digital optimisation initiatives.
• Hands-on with analytics to drive decision-making.

Responsibilities

• Own the digital customer funnel and elevate Woolworths web/app experience.
• Map and analyse key journeys to spot drop-offs and friction.
• Lead experimentation and audience targeting across web and app.

Skills

Journey optimisation

A/B testing

Multivariate testing (MVT)

Analytics platforms (GA4, Adobe)

Adobe Target familiarity

Experimentation tooling ownership

Data-driven optimisation

Stakeholder management

Digital/E-commerce experience

Job description

## Experimentation Capability LeadReq ID117070Date posted05-Nov-2026BrandWoolworths GroupTeamAccelerated Digital CapabilitiesEmployment typeFull-timeLocationNew South Wales, 2010**Experimentation Capability Lead*** Identify insights to directly enhance the customer experience for Woolworths web and app* Opportunity to showcase your skillset in funnel analysis and friction point identification* Full time, permanent position, inclusive of WFH arrangements: 3 days a week from the office (Surry Hills)**We are Woolworths Group**We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.**What you’ll do**We are looking for an Experimentation Capability Lead to take ownership of our digital customer funnel and elevate our Woolworths web and app customer experience through journey optimisation. In this role, you will look at the optimisation of end-to-end on site customer journeys and experimentation to turn visitors into long-term, high-value customers. To enable this you’ll map and analyse key customer journeys using Fullstory and analytics to spot drop-offs and eliminate friction across the Woolworths funnel. If you thrive on using data and funnel analysis to identify friction points, optimise every touchpoint, and boost engagement and conversion rates, this is the role for you.This role will also be responsible for the technical ownership of experimentation and audience targeting tooling with an in-depth understanding of audience creation, advanced experimentation setup across both web and app.**What you’ll bring*** A strong focus on data-driven optimisation and rigorous funnel analysis will be essential to identify friction points and maximize conversion rates.* 5+ Years in Digital/E-commerce: Proven background in e-commerce or digital roles, including at least 3 years in a direct specialist capacity.* Journey Optimisation & Testing: Strong experience leading digital optimisation, including A/B and multivariate (MVT) testing.* Analytics Expertise: Hands-on experience using web analytics platforms (e.g., GA4, Adobe) to drive decision-making.* Hands-On Operations: Solid experience managing the day-to-day operational side of Adobe Target or other similar optimisation tools.* Exceptional stakeholder management.**What you’ll experience**We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!* Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work* A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network* A progressive and flexible ‘work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing* Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave**Everyone belongs at Woolworths Group**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.