Experience Strategy Lead

twentysix; Perth; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Energise Leave

Birthday Leave

Loyalty Leave

Employee Assistance Program 24/5

Mental Health Support

LinkedIn Learning

Foundation Day

Parental Leave

Job summary

VML AUNZ is seeking an experienced Experience Strategist to define client problems and collaborate with blended teams to craft customer-centric solutions. You will identify opportunities in the customer journey to deliver authentic value for clients and customers.

You bring curiosity about human behaviour, translate insights into storytelling, and drive business viability while engaging stakeholders. A hybrid work approach is supported with opportunities to shape strategic outcomes.

Qualifications

• Innately curious and loves to learn, naturally pushing the boundaries of ‘how design’s done’.
• Strategically focused, always ensuring the insight drives the artefact and not the other way around.
• Approaches collaboration with a ‘yes and’ mentality.
• Self-driven and accountable.
• Empathetic and natural storyteller.
• Can create visually appealing artefacts in MIRO, Figma.

Responsibilities

• Collaborate with the client to understand and craft business objectives, scale of ambition, metrics and prioritisation framework.
• Design and coordinate immersive qualitative customer research and quantitative techniques to uncover deep human insights.
• Conduct competitive research to understand the status quo and opportunities for differentiation.
• Synthesize insights into artefacts such as personas and journey maps.
• Understand and champion how the brand platform influences the future state experience and express via customer value proposition.
• Craft ideation exercises and workshops with client and Creative teams to evolve ideas into concepts.
• Facilitate the feasibility and viability validation process with the client and partners.
• Design and facilitate customer validation methodologies including quantitative and qualitative research.
• Create low-fidelity prototypes and service blueprints that bring to life how the product or service might work.

Skills

Innately curious

Strategic thinking

Collaborative mindset

Self-driven

Empathetic storytelling

MIRO

Figma

Tools

MIRO

Figma

Job description

VML AUNZ is seeking an experienced Experience Strategist to define client problems and collaborate with blended teams to craft customer-centric solutions. You will identify opportunities in the customer journey to deliver authentic value for clients and customers.

You bring curiosity about human behaviour, translate insights into storytelling, and drive business viability while engaging stakeholders. A hybrid work approach is supported with opportunities to shape strategic outcomes.