Events Growth Lead - Paid Media & Tickets

Web3 Australia Group Pty Ltd; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

Web3 Australia Group pty ltd – Abbotsford VIC is seeking a hands-on performance marketer to grow paid campaigns across Australia and New Zealand. You will set goals, strategy and budgets with the Marketing Manager and lead day-to-day execution, testing and optimisation to drive ticket sales and attendee numbers.

You will focus on paid media, conversion journeys and partner campaigns, using Meta and Google Ads plus other channels.

Qualifications

• Hands-on experience managing Meta Ads and Google Ads with measurable results.
• Ability to plan, build and optimize multi-channel campaigns within budgets.
• Strong analytical skills to translate data into practical decisions.
• Experience with GA4, GTM, pixels and conversion tracking.

Responsibilities

• Translate event priorities into campaign strategies, budgets and goals.
• Plan, build and optimize campaigns across Meta, Google and other platforms.
• Manage daily ad spend and adjust campaigns based on performance.
• Develop audience targeting, prospecting and remarketing campaigns.
• Write ad copy and brief the creative team on assets.
• Track performance against revenue and cost targets.
• Forecast results and flag risks early, recommending improvements.

Skills

Paid campaigns

Meta Ads

Google Ads

Campaign optimization

Analytics

A/B testing

Budget management

GA4

Tools

GA4

Google Tag Manager

Pixels

Looker Studio

WordPress

Job description

Web3 Australia Group pty ltd – Abbotsford VIC is seeking a hands-on performance marketer to grow paid campaigns across Australia and New Zealand. You will set goals, strategy and budgets with the Marketing Manager and lead day-to-day execution, testing and optimisation to drive ticket sales and attendee numbers.

You will focus on paid media, conversion journeys and partner campaigns, using Meta and Google Ads plus other channels.