Event Experience Director - Big Bash Leagues

CA Cricket Australia; City of Melbourne; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Extra leave after season

Tickets for friends/family

Flexible working environment

Partner discounts

Parental and volunteer leave

Job summary

Cricket Australia is seeking an Event Experience Director for the Big Bash Leagues to craft fan-centric experiences on match and non-match days. You will shape how fans feel at BBL and WBBL events, leading innovative concepts with stakeholders across clubs and partners in Australia and globally.

The role emphasizes emotion-led design, collaboration with Marketing and Consumer teams, and delivering world-class event experiences with a focus on growth and showcase across major finals.

Qualifications

• Proven ability to identify and deliver what fans want.
• Strategic and creative mindset for event concepts that boost attendance and satisfaction.
• Strong communication and influencing skills with customer centric focus.
• Experience managing event budgets efficiently and delivering fan experience strategies.

Responsibilities

• Develop and lead a strategic, integrated event experience program for match and non-match days.
• Collaborate across Marketing, Events and Consumer teams to implement a 3–5 year experience strategy.
• Own the vision and delivery for the WBBL and BBL Finals across clubs and partners.
• Lead Finals as end-to-end projects coordinating across leagues, venues and external agencies.
• Cultivate relationships with industry partners to bring innovation in event tech and experiences.

Skills

Stakeholder mgmt

Project leadership

Fan experience

Creative thinking

Education

Bachelor or Masters in Business or Sports Admin

Relevant tertiary qualifications

Job description

Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future. Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent. As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the Big Bash Leagues, building player connection through storytelling and playing our part in developing the game globally. Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences. This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.

About the Role

This is an exciting time for the Big Bash Leagues as we look grow the WBBL and BBL competitions both locally and globally. Critical to this growth is this role – the Big Bash Leagues Event Experience Director. This is a career defining role for a person who loves creating innovative event solutions that are tailored to fans whilst bringing to life our amazing BBL and WBBL brands. This role is about emotion and shaping how our customers feel when they attend or watch our Big Bash events, creating memorable experiences that strengthen their connection to the BBL and WBBL.

Responsibilities

• Event Creative Strategy: Develop and lead a strategic and integrated event experience program across match days and non-match day events, delivering professional, innovative, high-quality and amazing experiences for kids and families.
• Collaborate with Leave and Club Marketing, Events and Consumer teams to develop and implement a 3–5-year event experience strategy that encourages innovation, exceeds customer expectations and continues to position the Big Bash Leagues as a best‑in‑class event experience.
• Owning the vision and delivery for the WBBL and BBL Finals – think BIG! Undefined Clubs Partner with all 8 Big Bash Clubs to strengthen event and fan experiences, drive system-wide improvement and lift standards and benchmarks. Partner with each Big Bash Club to develop a specific event strategy aligned with the broader League Event Experience Strategy and reflecting the Club’s brand, personality, stadium, and customers.
• Lead Finals as end-to-end projects and coordinate delivery requirements across League teams, Clubs, broadcasters, venues, partners and external agencies.
• Innovation: Build relationships with industry experts and partners to ensure the Big Bash Leagues and Clubs are exposed to the best innovation and opportunities regarding event experience and technology. Frequently showcase best-in-class event experiences, innovation, and technology to Clubs. Maintain effective relationships with vendors, stadiums, and sport agencies both in Australia and internationally to ensure we are always positioned at the forefront of opportunities.

Requirements

• 10+ years’ experience in major sports, entertainment or other major events, with a proven ability to identify and deliver what fans want
• Relevant tertiary qualifications (Bachelor or Masters degree) in Business, Sports Administration or a related field
• Strategic and creative mindset, with experience developing event concepts that have increased attendance or improved fan experience and satisfaction
• Strong communication and influencing skills, with a demonstrated ability to keep customers at the centre of decision making
• Proven experience developing and managing event budgets efficiently and delivering fan experience strategies that drive increased attendance
• Ability to build and manage complex stakeholder relationships
• Proven experience managing agencies and large contracts
• Strong understanding of the sports and entertainment landscape
• Ability to delegate and lead cross-functional teams to deliver projects
• Drive to create and deliver best practice systems and event experiences and motivate others to do the same
• Highly collaborative, personable and customer service focused
• Excellent written and verbal communication skills

Benefits

• Our employees at Cricket are gifted an additional week of leave at the end of the season!
• Tickets to the Cricket for you to take your friends and family and experience Australia’s favourite game!
• A flexible and supportive working environment, meaning we strike the balance of what you need and what works for the business (this isn’t limited to working remotely)
• Discounts from our partners such as ASICS, New Balance and salary packaging options
• A multitude of leave types including paid parental leave and volunteer leave

Culture & Diversity

Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success. We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, gender, LGBTIQ+ people, people with diverse religious beliefs and people with a disability to apply. Our culture is founded on our values: Aspire, Respect, Lead together. Australian Cricket, including Cricket Australia, is committed to being a child safe organisation and requires all team members to hold a valid Working with Children Check.

If you need assistance or adjustments to fully participate in the application process, please contact [e-mail].

In the meantime, follow us on our socials via Instagram @cricketaustralia, via X @cricketaus and via our website https://www.cricket.com.au/.