EV Customer Experience & Community Lead

ZEEKR; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

ZEEKR is seeking an experienced Customer Experience & Community Engagement Marketing Manager to drive customer experience, digital platforms and brand activations across Australia. You will translate global strategies into local initiatives, manage the ZEEKR App, Online Mall, loyalty and referral programs, and lead owner-community activities with dealers and partners.

This role requires 8+ years in CX/marketing, strong PM, budget control, and cross-functional collaboration to deliver premium

Qualifications

• Minimum 8 years of relevant experience in customer experience, marketing, community engagement, brand activation or related fields.
• Proven experience in BTL marketing, event planning and end-to-end execution.
• Strong project management skills, with demonstrated experience managing multiple initiatives simultaneously.
• Experience in budget planning, financial tracking, procurement and external agency management.
• Understanding of digital customer platforms, CRM, loyalty programmes and community engagement strategies.
• Strong stakeholder management and cross-functional communication skills.
• Ability to translate global strategies into locally relevant marketing and customer experience initiatives.
• Excellent organisational skills, attention to detail and hands-on execution capabilities.
• Experience in automotive, premium lifestyle, luxury or consumer brands is highly regarded.
• Excellent written and verbal communication skills in English; Mandarin proficiency is an advantage.

Responsibilities

• Digital Customer Experience & Platform Management: Manage operation and enhancement of the ZEEKR App and digital customer ecosystem.
• BTL Marketing & Event Management: Plan and execute customer events, owner gatherings, roadshows and experiential activities.
• Community Engagement & Customer Loyalty: Grow and engage the ZEEKR owner community across Australia; manage owner clubs and partnerships.
• Cross-functional Collaboration: Work with HQ, Marketing, Sales, Dealer Network, IT and Finance to deliver integrated initiatives.
• Budgeting & Oversight: Develop and manage budgets for CX, community programmes and BTL activities; monitor spend and procurement.

Skills

Customer experience

Community engagement

Brand activation

Project management

Budgeting

Stakeholder management

CRM

Loyalty programs

Event planning

Vendor management

Tools

CRM platforms

Budgeting tools

Job description

ZEEKR is seeking an experienced Customer Experience & Community Engagement Marketing Manager to drive customer experience, digital platforms and brand activations across Australia. You will translate global strategies into local initiatives, manage the ZEEKR App, Online Mall, loyalty and referral programs, and lead owner-community activities with dealers and partners.

This role requires 8+ years in CX/marketing, strong PM, budget control, and cross-functional collaboration to deliver premium