Engine Optimisation Leader: GEO, AEO & AI Discovery

Commonwealth Bank; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

Commonwealth Bank seeks an Engine Optimisation Manager to lead EO strategy spanning GEO, AEO and SEO, ensuring organic discoverability across search and AI-enabled environments. You will partner with marketing, product, content and analytics to align priorities and drive measurable improvements.

You will translate complex topics into actionable recommendations, manage relationships with cross-functional teams, and advance EO standards while exploring emerging discovery opportunities.

Qualifications

• Exceptional stakeholder management and influencing skills across senior, technical and non-technical audiences.

Responsibilities

• Lead EO strategy and performance across assigned portfolios, connecting GEO, AEO and SEO into a broader approach to organic discoverability.
• Act as a trusted EO partner to senior and cross-functional stakeholders, understanding business priorities and influencing teams to adopt optimisation recommendations.
• Translate complex search, AI, technical and performance concepts into clear recommendations for technical and non-technical audiences.
• Measure and improve visibility across search and AI discovery environments, including Share of Voice and other signals.
• Build EO capability through knowledge sharing and practical guidance.
• Brief, challenge and collaborate with agency and technology partners to prioritise high-value EO opportunities.

Job description

Commonwealth Bank seeks an Engine Optimisation Manager to lead EO strategy spanning GEO, AEO and SEO, ensuring organic discoverability across search and AI-enabled environments. You will partner with marketing, product, content and analytics to align priorities and drive measurable improvements.

You will translate complex topics into actionable recommendations, manage relationships with cross-functional teams, and advance EO standards while exploring emerging discovery opportunities.