eCommerce/Retail Director

Zenith Media Australia; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Wholeself program

Global Marcel AI Platform

Marcel Classes learning

Career Conversations

Diversity & Inclusion programs

Job summary

Zenith Media Australia is seeking an eCommerce Director to lead strategic direction and operational excellence in AU/NZ retail media and marketplace activation. You will define the strategic roadmap, establish operating frameworks, and empower teams to deliver high-quality, commercially grounded results in a flexible working environment.

You will partner with the Head of eCommerce on product evolution, governance, and day-to-day leadership for managers and offshore teams, ensuring measurable

Qualifications

• Background experience in performance media, retail media or marketplace leadership roles is preferred.
• Proven experience managing Amazon Ads & DSP, CitrusAd/Epsilon and Criteo Commerce Max at scale.
• Experience leading multi client portfolios, capability development and cross functional teams.
• Demonstrated commercial management skills including forecasting, resource planning, pricing and profitability.
• Strong understanding of marketplace operations, digital shelf requirements, content optimisation and retail media measurement.
• Experience partnering with senior stakeholders (C‑suite, Marketing Directors, platform leadership) to shape investment strategy and growth plans.
• Strong communication experience, both written and verbal.

Responsibilities

• Lead strategic planning and execution across Amazon Ads & DSP, CitrusAd/Epsilon, Criteo Commerce Max and connected channels.
• Ensuring performance excellence and aligned ways of working across AU/NZ teams.
• Defines channel and platform playbooks, category strategies and growth frameworks for clients.
• Directs advanced optimisation frameworks including digital shelf diagnostics, keyword & category analysis, platform audits, research inputs and automation tooling.
• Leads platform maturity plans across retail media networks and marketplace partners.
• Ensures accurate pacing, forecasting, reconciliation and financial governance across all accounts.
• Oversees strategic use of Amazon Ads technology, DSPs, analytics platforms, Skai, Pacvue, Helium10 and connected tools.
• Leads digital shelf audits, SEO/REO improvement initiatives across marketplaces and retailer sites, category benchmarking, Seller/Vendor Central health diagnostics and marketplace growth assessments.
• Identifies structural opportunities and risks across product pages, pricing strategy and marketplace presence.
• Oversees weekly/monthly/quarterly reporting deliverables across Amazon Ads, Amazon DSP, CitrusAd/Epsilon, Criteo, and other relevant programmatic & performance environments for multiple client patches.
• Produces accurate pacing reports with commentary, identifying overspend risk, underspend risk and performance shifts early.
• Conducts trend analysis and provides root cause investigation for variance vs forecast/benchmark.
• Builds, updates and QA’s dashboards in Power BI, Looker or similar tools as key tools for overall campaign data review and performance tacking.
• Consolidates data from multiple platforms into unified reporting structures (where relevant when PowerBi dashboards not yet developed)
• Works closely with broader team, analysing optimisation tactics and trends in performance to assist day to day leads with recommendations to drive continual campaign improvement.
• Manages junior team members, providing clarity on expectations and deliverables whilst helping to nurture and grow junior talent, as well as offshore resource.

Skills

Performance media

Retail media

Marketplace leadership

Amazon Ads

DSP platforms

CitrusAd/Epsilon

Criteo Commerce Max

Forecasting

Resource planning

Pricing

Profitability

Digital shelf

Content optimisation

Stakeholder management

Leadership

Cross-functional teams

Power BI

Looker

Excel

Tools

Power BI

Looker

Excel

Job description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behaviour-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

About the role:

The eCommerce Director leads the strategic direction and operational excellence of retail media and marketplace activation across their respective AU/NZ client patch, ensuring best in class delivery, commercial performance and team capability uplift. This role exists to set the gold standard for how Zenith plans, activates, optimises and measures commerce outcomes, ensuring our clients benefit from consistent, scalable, insight driven retail media strategies.

You will define the strategic roadmap for marketplace and retail media growth, establish operating frameworks, and ensure teams are equipped with the tools, knowledge and processes required to deliver high quality, commercially grounded results. You will partner closely with the Head of eCommerce on product evolution, cross team integration and quality governance, while providing day to day leadership, mentorship and strategic guidance to managers, executives and offshore teams.

At its core, this role ensures Zenith delivers disciplined, innovative and future ready commerce solutions that connect media investment to measurable business outcomes, elevating the standard of ‘commerce’ across the practice.

What you will do with us:

• Lead strategic planning and execution across Amazon Ads & DSP, CitrusAd/Epsilon, Criteo Commerce Max and connected channels (SA360, DV360, The Trade Desk, Meta).
• Ensuring performance excellence and aligned ways of working across AU/NZ teams.
• Defines channel and platform playbooks, category strategies and growth frameworks for clients.
• Directs advanced optimisation frameworks including digital shelf diagnostics, keyword & category analysis, platform audits, research inputs and automation tooling.
• Leads platform maturity plans across retail media networks and marketplace partners.
• Ensures accurate pacing, forecasting, reconciliation and financial governance across all accounts.
• Oversees strategic use of Amazon Ads technology, DSPs, analytics platforms, Skai, Pacvue, Helium10 and connected tools.
• Leads digital shelf audits, SEO/REO improvement initiatives across marketplaces and retailer sites, category benchmarking, Seller/Vendor Central health diagnostics and marketplace growth assessments.
• Identifies structural opportunities and risks across product pages, pricing strategy and marketplace presence.
• Oversees weekly/monthly/quarterly reporting deliverables across Amazon Ads, Amazon DSP, CitrusAd/Epsilon, Criteo, and other relevant programmatic & performance environments for multiple client patches. Reports to be delivered in excel, powerpoint and email updates based on individual client needs.
• Produces accurate pacing reports with commentary, identifying overspend risk, underspend risk and performance shifts early.
• Conducts trend analysis and provides root cause investigation for variance vs forecast/benchmark.
• Builds, updates and QA’s dashboards in Power BI, Looker or similar tools as key tools for overall campaign data review and performance tacking.
• Consolidates data from multiple platforms into unified reporting structures (where relevant when PowerBi dashboards not yet developed)
• Works closely with broader team, analysing optimisation tactics and trends in performance to assist day to day leads with recommendations to drive continual campaign improvement.
• Manages junior team members, providing clarity on expectations and deliverables whilst helping to nurture and grow junior talent, as well as offshore resource.

What You’ll Bring:

• Background experience in performance media, retail media or marketplace leadership roles is preferred
• Proven experience managing Amazon Ads & DSP, CitrusAd/Epsilon and Criteo Commerce Max at scale.
• Experience leading multi client portfolios, capability development and cross functional teams.
• Demonstrated commercial management skills including forecasting, resource planning, pricing and profitability.
• Strong understanding of marketplace operations, digital shelf requirements, content optimisation and retail media measurement.
• Experience partnering with senior stakeholders (C‑suite, Marketing Directors, platform leadership) to shape investment strategy and growth plans.
• Strong communication experience, both written and verbal

#LI-DS1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.