Digital Planning Director

Zenith Media Australia; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working options

Wellbeing program

Marcel AI platform access

Extensive Learning & Development

Leave benefits and work‑life support

Job summary

Zenith Media Australia seeks an APAC Planning Director to lead strategic media planning across Adobe APAC, ensuring regional campaigns are built on strong insights and clear communications strategies. You will bridge objectives with planning, activation, and market stakeholders, delivering high‑quality, insight‑led media strategies adopted across markets.

You will quickly establish yourself as the trusted regional planning lead for Adobe APAC, driving collaboration between planning, activation,

Qualifications

• 6+ years’ experience in a planning role, ideally within a media agency or related industry.
• Strong strategic media planning capabilities across multi-market teams.
• Regional leadership experience managing complex digital campaigns and budgets.
• Experience in digital planning, audience segmentation, measurement frameworks and reporting.
• Ability to lead cross-functional teams from strategy to delivery.
• Strong client leadership, presentation and storytelling skills.
• Experience developing campaign measurement frameworks and performance benchmarks.
• Proven mentoring ability to raise the standard of work.

Responsibilities

• Lead communications and channel planning across paid, owned and earned media.
• Translate briefs into clear, compelling media strategies.
• Develop measurement frameworks that support smarter investment decisions.
• Bring together strategy, research, analytics, digital, activation and investment specialists.
• Build trusted senior client and media relationships.
• Elevate the quality of storytelling, presentations and responses to briefs.
• Coach and inspire Planning Managers and Executives.
• Identify opportunities for innovation, organic growth and award-worthy work.

Skills

Strategic planning

Multi-market leadership

Digital media planning

Campaign measurement

Stakeholder management

Client leadership

Presentation & storytelling

Mentoring & coaching

Job description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Why is this an exciting opportunity:

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential:

• We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.
• Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation.
• We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other.

About Adobe.pub

The Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

About The Role

A rare opportunity to help shape the future of one of the world’s most sophisticated and innovative marketing organisations! Here you will sit within a dedicated Adobe team of 50+ spanning Australia, Singapore, Korea and India and help to deliver the strategic direction across the region.

As the APAC Planning Director you will lead and elevate strategic media planning across Adobe APAC, ensuring regional campaigns are built on strong audience insights, clear communications strategies, and effective cross-market execution. The role will act as the bridge between business objectives, planning, activation teams, and market stakeholders, bringing greater consistency, rigor, and effectiveness to planning across the region.

You will quickly establish yourself as the trusted regional planning lead for Adobe APAC. Delivering high-quality, insight-led media strategies that are adopted across markets. Improving collaboration between planning, activation, analytics, and Adobe stakeholders. Embedding stronger audience, data, and effectiveness thinking into campaign planning.

What You Will Do With Us

• Lead communications and channel planning across paid, owned and earned media.
• Translate client briefs into clear, compelling and well-connected media strategies.
• Develop measurement frameworks that support smarter investment decisions.
• Bring together strategy, research, analytics, digital, activation and investment specialists.
• Build trusted senior client and media relationships.
• Elevate the quality of storytelling, presentations and responses to brief.
• Coach and inspire Planning Managers and Executives.
• Identify opportunities for innovation, organic growth and award-worthy work

What You’ll Bring

• 6+ years’ experience in a planning role, ideally within a media agency or in a marketing related industry (e.g. in house marketing team, advertising ,or a related industry with transferable skills (e.g. research, analytics)
• Strong strategic media planning capabilities
• Multi-market stakeholder management & leadership
• Digital media planning, campaign optimisation, audience segmentation, data analysis, measurement frameworks, testing methodologies, reporting and performance evaluation.
• Regional media leadership experience managing complex digital campaigns, senior stakeholders, large enterprise-level budgets
• Confidence leading complex responses to brief from strategy through to delivery.
• Strong client leadership, presentation and storytelling skills.
• Experience developing campaign measurement frameworks and performance benchmarks.
• A genuine passion for mentoring people and raising the standard of the work.

What You’re Looking For

• A supportive and collaborative culture.
• Clients who are encourage innovative thinking and are open to be challenged.
• An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.
• Ambition to fulfil your career goals in a business large enough to accommodate them.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us.".
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.