Digital Executive

Publicis Groupe; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Marcel AI platform access

Marcel Classes learning

Job summary

Publicis Groupe in Melbourne is seeking a Digital Investment & Activations Executive to support planning, setup, delivery, and optimisation of digital campaigns across multiple channels. You will work with the Digital Investment & Activations Manager on activation, performance monitoring, reporting, and stakeholder management.

The role covers trading, partnerships, and financial administration, requiring strong Excel skills and proficiency with ad-serving tools.

Qualifications

• Experience in digital campaign activation and optimisation.
• Experience with media buying platforms and ad-serving tech.
• Strong ability to analyse campaign performance and insights.
• Experience with budget management and campaign reconciliation.
• Knowledge of trading and negotiation fundamentals.
• Proficiency in Microsoft Excel and digital advertising tools.

Responsibilities

• Execute digital media bookings aligned with media plans.
• Set up campaigns across platforms, including tagging and targeting.
• Monitor pacing and performance against KPIs.
• Prepare post-campaign reporting and insights.

Skills

Campaign activation

Media buying platforms

Reporting & insights

Budget management

Trading & negotiation

Excel

Ad-serving technologies

Tools

Ad-serving technologies

Job description

Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

#LI-

As a Digital Investment & Activations Executive, you'll support the planning, setup, delivery and optimisation of digital campaigns across multiple online media channels. Working closely with the Digital Investment & Activations Manager, you'll play a key role in campaign activation, performance monitoring, reporting and stakeholder management

Responsibilities

Campaign Activation & Delivery

• Execute digital media bookings in line with approved media plans.
• Set up campaigns across platforms, including trafficking creatives, audience targeting, tagging and implementation.
• Monitor campaign pacing and performance against KPIs.
• Conduct campaign QA prior to launch.
• Manage booking changes and ensure accurate campaign documentation.

Trading & Partnerships

• Support media partnerships and sponsorship activations.
• Coordinate creative, tracking and platform requirements.
• Work with media partners to resolve delivery issues and negotiate makegoods where required.

Reporting & Insights

• Contribute to post-campaign reporting and performance analysis.
• Maintain pacing reports and value tracking.
• Support the delivery of actionable insights for clients and internal teams.

Client & Stakeholder Management

• Develop an understanding of client businesses, categories and market dynamics.
• Ensure reporting is accurate, timely and client-friendly.
• Collaborate with planning, client service, specialist and PMX teams.

Financial Administration

• Manage campaign billing and reconciliation processes.
• Ensure booking confirmations, coding and documentation are completed accurately.
• Support auditing and media mix modelling data requirements.

Qualifications

Experience or exposure to:

• Digital campaign activation and optimisation.
• Media buying platforms and ad-serving technologies.
• Reporting and insights analysis.
• Budget management and campaign reconciliation.
• Trading and negotiation fundamentals.
• Microsoft Excel and digital advertising tools

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.