eCommerce Lead

Lovisa Pty Ltd; City of Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Birthday Leave

50% Lovisa product discount

Free gym membership

Referral rewards incentive program

Modern HQ with fully stocked kitchen

Personal development & Succession Plan

Job summary

Lovisa Pty Ltd in Melbourne is seeking an experienced eCommerce Lead to drive day-to-day trading across website and app channels for international markets. You will own performance, CRO, merchandising and conversion strategies while leading a small team and partnering with IT, UX, planning and creative stakeholders.

With strong Shopify experience and a commercial mindset, you will translate data into actions that improve digital customer experiences and revenue growth across regions.

Qualifications

• 5+ years in eCommerce, preferably fashion/retail/beauty.
• Strong Shopify experience.
• Experience in commercial trading, merchandising and CRO.

Responsibilities

• Own the day-to-day trading of website and app channels across regions.
• Optimize performance and deliver seamless online experiences.
• Lead a small team and develop direct reports.
• Collaborate with IT, UX, Planning, Customer Service and external agencies.
• Drive CRO, merchandising and conversion rate initiatives.
• Provide insights and actions to grow digital trading performance.

Skills

Leadership

Analytical thinking

Project management

Stakeholder management

Commercial mindset

Tools

Shopify

GA4

PIM

Merchandising platforms

Job description

Your Lovisa Opportunity

Lovisa is looking for an experienced eCommerce Lead to join our fast-paced and commercially focused Support Centre team in Melbourne. This is an exciting opportunity for a natural leader who is passionate about digital commerce, customer experience and using data to drive strong commercial outcomes. You will take ownership of day-to-day eCommerce trading across website and app channels, working across international markets to continuously improve performance, conversion and the overall digital customer experience.

About The Role

As the eCommerce Lead, you will be responsible for leading a small team and driving the day-to-day optimisation of the website and app across multiple regions. You will be experienced in proactively identifying opportunities to improve performance and deliver seamless online experiences.

You Will

• Own the trading performance and daily management of website and app channels across our largest international markets.
• Support the development of the global eCommerce trade calendar, ensuring major product launches, promotions and campaigns are effectively represented across international websites.
• Monitor digital performance daily, identifying opportunities and risks and providing clear insights and actions to drive eCommerce trade.
• Lead the day-to-day management and optimisation of website and app platforms.
• Ensure merchandising, search initiatives and conversion rate optimisation (CRO) strategies are implemented effectively and aligned with business objectives.
• Provide recommendations and new ideas to improve website experience, customer retention, product performance and profitability.
• Work closely and collaboratively with technical teams to implement website improvements and developments, ensuring projects are delivered accurately and on time.
• Partner with internal and external stakeholders including Creative, IT, UX, Planning, Customer Service and external agencies.
• Lead, manage and develop a small team of direct reports.
• Contribute to additional projects and initiatives as required to improve operational efficiency and eCommerce performance.

About You

You are a commercially minded and collaborative eCommerce professional who combines strong analytical and project management skills with a passion for creating exceptional digital experiences.

To Be Successful, You’ll Have

• 5+ years' experience in eCommerce, ideally within fashion, retail or beauty.
• Strong Shopify experience.
• Proven experience in commercial trading, eCommerce merchandising and conversion rate optimisation.
• Experience working across international teams and markets is highly desirable.
• Previous experience managing and developing a small team.
• Strong attention to detail and the ability to thrive in a fast-paced environment.
• Experience using GA4, merchandising platforms, analytics tools and product information management (PIM) systems.
• Strong commercial awareness with the ability to translate data and insights into practical actions.
• Excellent communication and stakeholder management skills

This is an opportunity to play a key role in shaping the digital growth of an established and fast-moving retail business.

You will have the opportunity to influence eCommerce strategy, work within a talented global team and make a direct impact on digital trading performance across international markets.

Benefits

• Join a global business offering endless career opportunities.
• Supportive, diverse and inclusive team environment.
• Strong culture - we truly harness our 10+1 Culture Commitments.
• Paid Birthday Leave.
• Generous 50% discount on Lovisa products.
• Free gym membership.
• Attractive Referral Rewards Incentive Program.
• Modern HQ with a fully stocked kitchen on Glenferrie Road, close to everything you need on your doorstep.
• Personal Development & Succession Plans.

Why Lovisa

Lovisa is a global, fashion-forward jewellery brand that has been setting trends since launching in Australia in 2010. Today, we're proud to have over 1,100 stores across 50+ markets, with ambitious plans for continued global growth. As an ASX-listed retailer, we're driven by innovation, collaboration and our people. Join a fast-paced global business where you'll have the opportunity to build your career, take on new challenges and grow with us as we continue to expand worldwide. We believe in supporting diverse cultures and harnessing the unique knowledge and experience of our team. We celebrate our global presence by supporting our culturally diverse team around the world.