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The eCommerce CFO is a small strategic CFO practice focused on ecommerce brands. We seek a CPA/CA with 5+ years in month-end close and reconciliations to take ownership of client financial reviews from a remote, home-based setup.
You will oversee bookkeepers, review reports, and ensure accurate multi‑currency reporting, coordinating with the founder and clients. This is a flexible, part-time role with no traditional compliance work.
Fee: A$700 per single-entity client per calendar month; A$900 per multi-entity client per calendar month
I’m Judith Hobdell. I run The eCommerce CFO, a small strategic CFO practice for eCommerce brands turning over $5M to $70M. I work from my home office on the Sunshine Coast, and our clients are in Australia, the UK, the US and Canada.
I trained as an actuary in Glasgow in 2006, left the corporate world in 2013, and learned eCommerce picking and packing orders in my husband’s garage. That garage became our first multi‑seven‑figure brand, and I have co‑founded four eCommerce brands since.
My training is actuarial. The practice is at its best with a CPA or CA checking the numbers beside me. Today I do the month‑end review myself before I sit down with each founder, along with the checks that come up in Slack between month ends. I’m looking for someone to take ownership of that work.
This role might suit a parent looking for flexible work from home, or an accountant who wants something different from a compliance‑heavy accounting firm. There is no traditional compliance work in this role. We focus on strategic CFO support and making sure eCommerce founders have accurate numbers to make decisions in real time.
Each client has a bookkeeper, a cash flow analyst, and a cash flow and payables coordinator. The bookkeeper handles the bookkeeping, the analyst works on cash flow analysis, and the coordinator helps implement my cash flow strategy and coordinate payables.
You own the end‑of‑month checklist and financial review for your assigned clients. That means keeping the checklist current, making sure assigned tasks are completed and supported, following up anything outstanding, and checking the work before the numbers come to me as ready for client reporting.
The checklist and checks vary by client. If something material is unresolved or a deadline is at risk, tell me early rather than waiting for the handover.
You’ll be in each assigned client’s Slack channel with me and the team. You can liaise directly with clients to request statements, reports or other information you need. When something needs checking, such as a payment that looks wrong or a number a founder has questioned, investigate and provide an initial response within one business day on the agreed working schedule. Some questions may take longer to resolve.
Your view on what you find is welcome. The advice to the client comes from me, and so do the client calls.
The clients and timingClients have single or multiple entities and may operate in multiple currencies. Your initial client allocation and any subsequent clients will be agreed with you. You’ll have the access needed for your review, including relevant accounting, sales‑channel, inventory, bank‑feed and payout information.
The working close calendar is for the bookkeepers to complete their month‑end work by the fifth business day, with your review due by the tenth business day, using each client’s agreed calendar. If information is late or an issue remains open, flag it before the deadline and keep the checklist and me updated.
This is not a bookkeeping role, and you are not responsible for building automated financial reports. You review the work and follow corrections through. You are not responsible for the cash flow strategy, payment decisions or client advice.
It is not a full‑time job, and no one is watching the clock. You can work your own hours around the agreed close deadlines and Slack response time.
As the practice grows, there may be more clients and, for the right person, opportunities to take on cash flow forecasting later.