Director of Social Commerce

JobHoller; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

JobHoller in Sydney seeks a Director of Social Commerce to own and scale social commerce for a major consumer brand. You’ll lead strategy, hands-on execution across TikTok Shop, social platforms, creators and performance, and build a growing Social Commerce capability.

The ideal candidate combines deep social commerce experience with leadership, client management and a bias for revenue generation, driving cross-functional teams and delivering measurable growth.

Qualifications

• Strong experience across Social Commerce, eCommerce or Performance Marketing.
• Deep understanding of TikTok Shop and emerging social commerce platforms.
• Experience developing and executing Social Commerce strategies.
• Strong senior client and stakeholder management skills.
• Commercially minded with a strong focus on revenue, conversion and performance.
• Comfortable being both strategic and hands-on.
• Experience working with major consumer, retail or eCommerce brands.
• Experience building teams, capabilities or new service offerings would be highly advantageous.

Responsibilities

• Own Social Commerce strategy and execution for a major global brand.
• Develop campaigns, content, creators and commerce activity across TikTok Shop and social platforms.
• Connect organic social, paid media, creators and eCommerce to drive measurable revenue.
• Define how the agency approaches Social Commerce and build the capability as demand grows.

Skills

Social Commerce

eCommerce

TikTok Shop

Content & Creators

Revenue & Performance

Leadership

Stakeholder Management

Client Management

Job description

We're looking for a Director of Social Commerce to join a leading Global Creative & Media Agency, taking the lead on Social Commerce for one of the world's most recognisable consumer brands.

• Senior leadership opportunity with huge scope to build and grow
• Own Social Commerce strategy and execution for a major global brand
• Hands-on role across TikTok Shop, social platforms, creators and performance
• Opportunity to shape and grow a developing Social Commerce capability
• Work within an innovative, social-first global agency

WHO ARE WE?

We're a globally recognised creative and media agency built around social, culture and consumer attention. We partner with some of the biggest brands in the world, helping them connect creativity, media, creators and commerce to drive measurable business growth.

As Social Commerce continues to accelerate, we're investing heavily in this space and are looking for a Director of Social Commerce to take ownership of a key client relationship while helping build and scale the wider capability.

WHAT WILL YOU BE DOING?

This is a senior role, but definitely not one where you'll sit on the sidelines. We're looking for someone who understands Social Commerce deeply and is excited by the opportunity to get hands-on, build something and ultimately grow a team and department around them.

You'll take ownership of Social Commerce for a major consumer brand, developing the strategy while also ensuring campaigns, content, creators and commerce activity are executed effectively.

You'll work across TikTok Shop and the wider social commerce ecosystem, connecting organic social, paid media, creators, affiliates, content and eCommerce to turn social attention into measurable revenue.

You'll also play a major role in defining how the agency approaches Social Commerce longer term developing processes, identifying growth opportunities, educating clients and internal teams and building out the capability as demand increases.

WE NEED YOU TO HAVE...

• Strong experience across Social Commerce, eCommerce, Social Media or Performance Marketing
• Deep understanding of TikTok Shop and emerging social commerce platforms
• Experience developing and executing Social Commerce strategies
• Strong understanding of the relationship between content, creators, affiliates, paid media and commerce
• Commercially minded with a strong focus on revenue, conversion and performance
• Comfortable being both strategic and hands-on
• Experience working with major consumer, retail or eCommerce brands
• Strong senior client and stakeholder management skills
• Passion for social platforms, emerging consumer behaviours and digital commerce
• Experience building teams, capabilities or new service offerings would be highly advantageous