Director of Social Commerce

Searchability; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Searchability in Sydney, Australia seeks a Director of Social Commerce to lead the strategy and execution for a major global consumer brand. The role combines strategic leadership with hands-on work across social platforms, creators and ecommerce to drive revenue and growth.

You will shape the agency's Social Commerce capability, build a team and develop processes, reporting to senior leadership while collaborating across a global network.

Qualifications

• Strong experience across Social Commerce, eCommerce, Social Media or Performance Marketing.
• Deep understanding of TikTok Shop and emerging social commerce platforms.
• Experience developing and executing Social Commerce strategies.
• Strong understanding of the relationship between content, creators, affiliates, paid media and commerce.
• Commercially minded with a strong focus on revenue, conversion and performance.
• Comfortable being both strategic and hands-on.
• Experience working with major consumer, retail or eCommerce brands.
• Strong senior client and stakeholder management skills.
• Passion for social platforms, emerging consumer behaviours and digital commerce.
• Experience building teams, capabilities or new service offerings would be highly advantageous.

Responsibilities

• Own Social Commerce strategy and execution for a major global brand.
• Develop and implement campaigns, content, creators and commerce activity to drive measurable revenue.
• Lead hands-on work across TikTok Shop and the wider social commerce ecosystem.
• Connect organic social, paid media, creators, affiliates and ecommerce to convert attention into revenue.
• Define longer-term Social Commerce approach, processes and growth opportunities, educate clients and internal teams, and build capability as demand grows.

Skills

Social Commerce

eCommerce

Social Media

Performance Marketing

TikTok Shop

Strategy

Leadership

Client management

Job description

We're looking for a Director of Social Commerce to join a leading Global Creative & Media Agency, taking the lead on Social Commerce for one of the world's most recognisable consumer brands.

• Senior leadership opportunity with huge scope to build and grow
• Own Social Commerce strategy and execution for a major global brand
• Hands-on role across TikTok Shop, social platforms, creators and performance
• Opportunity to shape and grow a developing Social Commerce capability
• Work within an innovative, social-first global agency

WHO ARE WE?

We’re a globally recognised creative and media agency built around social, culture and consumer attention. We partner with some of the biggest brands in the world, helping them connect creativity, media, creators and commerce to drive measurable business growth.

As Social Commerce continues to accelerate, we’re investing heavily in this space and are looking for a Director of Social Commerce to take ownership of a key client relationship while helping build and scale the wider capability.

WHAT WILL YOU BE DOING?

This is a senior role, but definitely not one where you’ll sit on the sidelines. We’re looking for someone who understands Social Commerce deeply and is excited by the opportunity to get hands-on, build something and ultimately grow a team and department around them.

You’ll take ownership of Social Commerce for a major consumer brand, developing the strategy while also ensuring campaigns, content, creators and commerce activity are executed effectively.

You’ll work across TikTok Shop and the wider social commerce ecosystem, connecting organic social, paid media, creators, affiliates, content and eCommerce to turn social attention into measurable revenue.

You’ll also play a major role in defining how the agency approaches Social Commerce longer term developing processes, identifying growth opportunities, educating clients and internal teams and building out the capability as demand increases.

WE NEED YOU TO HAVE...

• Strong experience across Social Commerce, eCommerce, Social Media or Performance Marketing
• Deep understanding of TikTok Shop and emerging social commerce platforms
• Experience developing and executing Social Commerce strategies
• Strong understanding of the relationship between content, creators, affiliates, paid media and commerce
• Commercially minded with a strong focus on revenue, conversion and performance
• Comfortable being both strategic and hands-on
• Experience working with major consumer, retail or eCommerce brands
• Strong senior client and stakeholder management skills
• Passion for social platforms, emerging consumer behaviours and digital commerce
• Experience building teams, capabilities or new service offerings would be highly advantageous