Director of Marketing, Enrolments, and Communications

Catholic Education South Australia; Adelaide; Vor Ort; AUD 140.000 - 190.000; Vollzeit

Zusammenfassung

Mercedes College in Adelaide is seeking a Director of Marketing, Communications and Enrolments to bring creativity, commercial insight and contemporary marketing expertise to a leading independent Catholic school.

The role focuses on growing enrolments, strengthening reputation, and delivering data-informed campaigns across digital and traditional channels, while leading a talented team and collaborating with College leadership.

Qualifikationen

• Proven leadership in marketing and communications within education.

Aufgaben

• Develop and deliver data-informed marketing strategies to grow enrolments and elevate the College’s profile.
• Lead marketing and communications activities with a distinctive brand across digital and traditional channels.
• Oversee enrolments, enhancing the prospective family journey from enquiry to enrolment.
• Plan and deliver major community-facing events and engagement initiatives to strengthen reputation.
• Build relationships with families, alumni and partners to support fundraising.
• Lead and develop a high-performing team, fostering creativity and continuous improvement.
• Translate strategic priorities into actionable plans using insights and performance metrics.

Kenntnisse

Marketing leadership

Brand management

Digital marketing

Stakeholder engagement

Ausbildung

Bachelor's degree in Marketing/Communications

Jobbeschreibung

A strategic thinker. A creative storyteller. A natural connector. An influential leader who brings people, ideas and communities together.

Mercedes College is seeking an exceptional Director of Marketing, Communications and Enrolments to bring creativity, commercial insight, and contemporary marketing expertise to one of Adelaide’s leading independent Catholic schools.

This is an exciting opportunity for an accomplished marketing and communications professional ready to take the next step in their leadership career and make a meaningful impact across a diverse and influential portfolio.

At the heart of this opportunity is the chance to bring the Mercedes College story to life. To develop innovative campaigns that inspire prospective families, create memorable experiences that strengthen community connections, and position the College for continued success.

Working within the College’s established strategic direction, you will bring fresh thinking and creative solutions to growing enrolments, strengthening our reputation, and showcasing what makes our educational community distinctive.

We are looking for someone who combines the strategic thinking to see what’s possible with the practical expertise to make it happen. A collaborative and inspiring leader who understands that behind every enrolment, every event and every communication is a person, a family, and a relationship that matters.

About The Role

Reporting to the Principal via the Chief Operating Officer, the Director of Marketing, Communications and Enrolments will lead a diverse portfolio encompassing marketing, communications, enrolments, public relations, events, community engagement, and philanthropy.

With enrolment at the forefront, you will develop and deliver creative, data-informed strategies that attract prospective families, strengthen the College’s brand, and advance its strategic priorities.

Leading a talented team, you will combine leadership with hands‑on execution bringing together market intelligence, contemporary marketing practices, and a genuine understanding of the educational environment to achieve meaningful results.

This is a role offering variety, influence and the opportunity to take ownership of initiatives from concept through to delivery. You will work collaboratively with the College leadership and colleagues to turn ambitious ideas into practical outcomes, while ensuring our communications, experiences, and relationships reflect the values and traditions of Mercedes College.

In This Role You Will

• Develop and deliver innovative, data informed marketing strategies and campaigns that elevate the College’s profile, attract prospective families, and drive enrolment growth.
• Lead the College’s marketing and communications activities, ensuring a distinctive and consistent brand presence across digital and traditional channels.
• Oversee the enrolments function, enhancing the prospective family experience from initial enquiry through to enrolment.
• Lead the planning and delivery of major, community facing, College events and experiences, alongside public relationships and engagement initiatives that strengthen the College’s reputation and community connections.
• Build meaningful relationships with families, Old Scholas, and community partners, supporting philanthropic initiatives and fundraising opportunities.
• Lead, inspire, and develop a talented team, fostering creativity, collaboration, accountability, and continuous improvement.
• Translate the College’s strategic priorities into actionable plans, using insights and performance measures to inform decisions and drive innovation and continuous improvement.

For further information about the responsibilities, requirements and selection criteria of this role, please refer to the Position Information Document.

About You

You are an accomplished marketing and communications professional who combines strategic thinking, creative flair and commercial acumen within an educational context, with the ability to deliver outstanding results.

You understand what makes brands distinctive, how to connect with different audiences, and how to translate market insights into compelling campaigns and meaningful engagement.

With demonstrated expertise in contemporary market practices, particularly digital marketing, brand management, and campaign development, you have the technical capability and confidence to lead initiatives from concept through to execution and evaluation.

You may already be leading a marketing or communications function, or you may be an experienced senior manager ready to broaden your leadership experience and take ownership of a diverse and influential portfolio.

Energised by variety, motivated by results, you relish the opportunity to bring your expertise to a broad portfolio, from innovative marketing campaigns and major College events to enrolment initiatives, and community engagement.

As a leader, you are approachable, collaborative by nature, and generous with your knowledge. You enjoy developing people, building relationships, and working alongside your team to turn ideas into tangible outcomes.

Most importantly, you bring curiosity, warmth, humility, and a sense of humour, together with a genuine appreciation for education and the important role schools play in the lives of young people and their families.

Why Mercedes?

Because this is an opportunity to do more than lead a marketing function.

You will help shape the future of a leading independent Catholic school with a proud history, strong reputation and ambitious vision.

Your impact will be seen through stronger community connections, enhanced brand reputation, sustained enrolment demand and meaningful philanthropic support.

You’ll influence strategy, lead talented people and help tell the Mercedes story in ways that reflect our values and inspire our learning community.

The position is classified at ESO Grade 6 in accordance with the Catholic Education South Australia Enterprise Agreement. A remuneration package will be negotiated with the successful candidate, taking into consideration their experience, capabilities, and the scope of the role.

Appointment is subject to Working with Children and Catholic screening clearances. Mercedes College reserves the right to interview and appoint prior to the closing date.