Director, Experience And Engagement

State Library of NSW; Sydney; On-site; AUD 235,000 - 306,000; Full time

Job summary

State Library of New South Wales in Sydney is seeking a strategic Director, Experience and Engagement to lead exhibitions, programming, marketing and engagement initiatives that enhance the visitor experience and strengthen the library's reputation as a leading cultural institution.

The role focuses on delivering engaging exhibitions, programs and partnerships to attract diverse audiences onsite and online, with oversight of brand, communications and stakeholder relationships.

Qualifications

• Experience leading engagement programs and visitor experience initiatives.
• Proven ability to translate strategy into impactful exhibitions and programming.
• Strong leadership with a track record of guiding diverse teams.
• Experience in negotiating partnerships and stakeholder communications.

Responsibilities

• Lead exhibitions, programming, marketing and engagement strategies to enhance visitor experience.
• Develop partnerships to increase engagement and attract diverse audiences onsite and online.
• Oversee communications, brand management and stakeholder relations.

Skills

Strategic leadership

Audience engagement

Exhibitions planning

Marketing & communications

Education

Tertiary qualification in marketing/communications/public engagement

Job description

We are seeking an innovative and strategic Director, Experience and Engagement to lead the development and delivery of engaging programs, exhibitions, marketing and audience engagement strategies that enhance the visitor experience and strengthen our reputation as a leading cultural institution and place of knowledge.

A great opportunity for a dynamic leader in engagement, and visitor experience

Temporary Full-Time opportunity for 2 years

Sydney CBD location

Competitive remuneration package from $235,101 to $306,170 per annum including superannuation

For more information about this role, please contact *************@sl.nsw.gov.au or (02) 9273 1***.

Applications close: Wednesday 18th November 2026 10am

About us

The State Library of New South Wales is one of Australia’s oldest and most important public institutions. Collecting actively since 1826, the Library preserves and presents the social, cultural and scientific history of our State and our Nation for the benefit of all. Its rich collections, both physical and digital, alongside partnerships with the public library network across NSW and other vibrant collaborations enable Australians to examine their past and imagine their future.

Visit our website to learn more.

The State Library is the home of reading, research and creativity and a place where everyone is welcome.

About the role

The Director, Experience and Engagement is responsible for leading the Library’s exhibitions, programming, marketing and engagement strategies to shape and enhance the overall visitor experience. This role drives the development of exceptional exhibitions, programs and partnerships to increase engagement and attract new and diverse audiences onsite and online.

Another key objective of this role is to oversees the communications and marketing activities including brand management, stakeholder communication and creative partnerships in order to enhance the Library’s reputation as a leading cultural institution.

A great example of the fantastic work that has been undertaken by the Experience and Engagement Division was during the 200th, click here to see this achievement.

About you

To be successful in this role, you will:

Be an accomplished and strategic leader with extensive experience in leading engagement programs, supported by strong leadership capabilities and a proven ability to inspire and guide a team with clear direction and purpose. You will have a demonstrated track record of translating strategic priorities into impactful engagement initiatives that enhance the visitor experience and strengthen the Library’s marketing and audience engagement.

Have tertiary qualifications in marketing, communications, public engagement or a related discipline, or have equivalent relevant skills and extensive experience.

Possess exceptional written and verbal communication skills, and experience in negotiating with relevant partnerships to develop effective programs to support the Library.

Ideally have executive level experience in leadership in cultural or related field.

Please click here to view a copy of the Role Description (pdf) / Role Description (accessible word).

The State Library of NSW welcomes and encourages applications from people with diverse backgrounds, including Aboriginal and Torres Strait Islanders, LGBTQI+, people with disability, people with caring responsibilities, people from culturally and linguistically diverse backgrounds, veterans and workers of all ages.

We provide adjustments to the recruitment process for candidates including individuals with disability. If you require an adjustment to be made during the recruitment process (including alternate formats) or have an enquiry about the support provided, please contact Lily Stanbrook on **************@sl.nsw.gov.au or 9273 1794.

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