Director – Campaigns, Media and Communication

ACTU Member Connect Pty; Brisbane; Hybrid; AUD 165,000 - 175,000; Full time

Benefits offered by this job

Superannuation

Job summary

Queensland Council of Unions is seeking a Director – Campaigns, Media and Communications in Brisbane. The role leads a team to shape the public voice of working people across Queensland, translating priorities into impactful campaigns and influencing decision-makers.

You will drive media strategy, digital engagement and stakeholder relations to strengthen the union movement. The position is full-time, Brisbane-based with statewide travel and the potential for flexible working arrangements.

Qualifications

• Senior experience in developing and delivering integrated campaigns across media, digital, organising, advertising, research and stakeholder engagement.
• Strong leadership and people management skills with ability to lead multidisciplinary teams.
• Exceptional written and verbal communication and relationship management.

Responsibilities

• Lead the development, delivery and evaluation of integrated campaigns on workplace rights, wages, safety and social justice.
• Translate priorities into worker-led campaigns that mobilise workers, support affiliates and influence decision-makers.
• Oversee proactive and reactive media strategy, speechwriting, briefings and crisis communications.
• Grow digital reach, engagement and worker mobilisation through compelling content and audience insights.

Education

Relevant tertiary qualifications

Job description

Director – Campaigns, Media and Communications
Brisbane | $165,000-$175,000 plus 15% superannuation | Full-time

Queensland Unions is seeking an experienced campaign, media and communications leader to help build the public voice and influence of working people across Queensland.

The Queensland Council of Unions (QCU) is the peak body for trade unions in Queensland, representing 25 affiliated unions and 400,000 workers. We lead and support unions to achieve social and economic justice for working people, defending and improving wages, conditions and safety, and ensuring workers have a strong voice in public debate and decision-making.

We are creating a new senior leadership role: Executive Director – Campaigns, Media and Communications.

Reporting to the General Secretary and leading a team of four campaigns, media and communications staff, you will provide strategic leadership across QCU’s statewide campaigning, public affairs, media, digital communications, publications and brand.

You will oversee the translation of QCU’s industrial, social, economic and workplace safety priorities into compelling, worker led campaigns that mobilise workers, support affiliates and influence decision-makers.

The role

You will lead the development, delivery and evaluation of integrated campaigns on issues including workplace rights, wages, safety, workers’ compensation, gender equity, skilled migration, public services and social justice.

You will bring together organising, affiliate engagement, research, public advocacy, media, digital communications, advertising, events and political engagement to achieve clear campaign outcomes.

You will also:

• lead QCU’s proactive and reactive media strategy, including high level media engagement, speechwriting, briefings and crisis communications;
• provide strategic advice and communications support to the General Secretary and QCU leadership;
• grow QCU’s digital reach, engagement and worker mobilisation through compelling content, audience insights and effective digital strategy;
• build and protect QCU’s reputation as a credible, trusted and influential voice for Queensland workers;
• lead, mentor and develop a creative, collaborative and high performing team;
• work closely with affiliated unions, the ACTU, community organisations, researchers and other campaign partners; and
• contribute to QCU’s organisational strategy, governance, risk management and planning as a member of the senior leadership team.

About you

You are a strategic, politically astute and values driven leader with a strong record of delivering successful public, political, industrial, issue based or community campaigns.

You will have:

• senior experience developing and delivering integrated campaigns across media, digital, organising, advertising, research and stakeholder engagement;
• high level media and communications expertise, including message development, media relations, speechwriting, digital communications and crisis communications;
• a strong understanding of Queensland’s political, industrial and media environment;
• proven experience leading and developing multidisciplinary teams;
• exceptional written communication, judgement and relationship management skills; and
• a demonstrated commitment to the values of the trade union movement and social and economic justice for working people.

Relevant tertiary qualifications are desirable. Equivalent experience will be considered.

This Brisbane based role involves statewide travel and occasional work outside ordinary hours. A current Queensland driver licence is desirable.

Queensland Unions is committed to equity, diversity, inclusion and cultural safety.

Applications close at the close of business Friday, 6 November 2026.

For confidential enquiries, contact QCU Executive Officer Renee Kempin at [e-mail].

#LI-DNI