Direct Digital Marketing Specialist - Sydney

Air New Zealand Limited; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Medtronic is seeking a Digital and Social Media Specialist to drive activations across ANZ, focusing on healthcare professionals and regulatory compliance. You will manage social media, website content, email marketing, and analytics to support multichannel campaigns.

The role requires 2+ years in digital marketing, proficiency with major platforms and tools, and strong project management. A flexible work arrangement in Sydney is offered, with cross-functional collaboration and external agency

Qualifications

• 2+ years of relevant experience in digital marketing.
• Proven experience in executing digital and social media activations, preferably in healthcare or pharmaceutical industry.
• Proficiency in managing social media platforms, website content management systems, and email marketing tools.

Responsibilities

• Implement digital and social media activations for marketing campaigns targeting HCPs, ensuring alignment with brand guidelines and regulatory requirements.
• Manage Medtronic's social media accounts and digital platforms, optimizing content and engagement strategies.
• Monitor, analyze, and report on key performance metrics for digital and social media campaigns, providing actionable insights.

Skills

Digital marketing

Social media management

Project management

English proficiency

Education

Advanced degree

Tools

LinkedIn

Meta

Eloqua/Marketing Cloud

Adobe Experience Manager

Adobe Analytics

Job description

Digital and Social Media Specialist – Medtronic

Flexible Work Arrangement – Sydney, New South Wales, Australia. Full-time. Job ID R71998.

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first - developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life As a Digital and Social Media Specialist within Medtronic's Multichannel Marketing team, you will play a pivotal role in implementing digital and social media activations that engage healthcare professionals and elevate Medtronic's innovative products and services. In this dynamic and collaborative role, you will provide support across the Australia/New Zealand (ANZ) region, utilizing your expertise in social media platforms, website development, email marketing, and analytics to execute impactful marketing campaigns aligned with campaign objectives. Your efforts will be instrumental in enhancing the visibility and success of Medtronic's offerings within highly competitive and regulated markets. As a key and highly visible member of the team, you will report directly to the Digital & Social Media Manager, helping to shape how we connect with our audiences and drive meaningful business outcomes.

Primary Responsibilities

• Implement digital and social media activations for marketing campaigns targeting HCPs, ensuring alignment with brand guidelines and regulatory requirements.
• Manage Medtronic's social media accounts and digital platforms, optimising content and engagement strategies to maximise reach and effectiveness.
• Work with internal teams and external vendors to share and implement best practices for optimizing content across digital and social media platforms.
• Monitor, analyze, and report on key performance metrics for digital and social media campaigns, providing actionable insights to improve future initiatives.
• Partner with operational units, cross-functional teams, and external agencies to brainstorm and execute social media and digital strategies that drive measurable business outcomes.
• Ensure all digital and social media activities adhere to industry regulations, company policies, and local market requirements.
• Stay up-to-date with the latest trends and best practices in digital marketing, social media, and healthcare communications to drive continuous improvement.

Required Qualifications

• 2+ years of relevant experience in digital marketing, or advanced degree with a minimum of 2 years relevant experience.
• Proven experience in executing digital and social media activations, preferably within the healthcare or pharmaceutical industry.
• Proficiency in managing social media platforms, website content management systems, and email marketing tools, with preferred experience in LinkedIn, Meta, Eloqua/Marketing Cloud, Adobe Experience Manager, and Adobe Analytics.
• Project Management experience including managing stakeholder relationships, project timelines and budgets.
• Native-level English required.
• A team-first mindset, with the ability to manage multiple priorities in a fast-paced, matrixed environment.

Preferred Qualifications

• Experience within Healthcare, MedTech, Medical Devices, Life Sciences, or B2B marketing environments.
• Knowledge of Adobe Experience Manager (AEM) or other website content management systems.

Physical Job Requirements: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.