Digital Marketing Specialist

Medtronic plc; Sydney; Sur place; AUD 80 000 - 110 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Flexible benefits

Résumé du poste

Medtronic Australia is seeking a Digital and Social Media Specialist within the Multichannel Marketing team to implement digital and social media activations that engage healthcare professionals and elevate Medtronic’s products and services.

You will support the Australia/New Zealand region, using your expertise in social platforms, website development, email marketing, and analytics to execute campaigns aligned with objectives.

Qualifications

• 2+ years of relevant experience in digital marketing or an advanced degree with minimum 2 years relevant experience
• Proven experience in executing digital and social media activations, preferably within healthcare or pharmaceutical industry
• Proficiency in managing social media platforms, website content management systems, and email marketing tools, with preferred experience in LinkedIn, Meta, Eloqua/Marketing Cloud, Adobe Experience Manager, and Adobe Analytics
• Project Management experience including managing stakeholder relationships, project timelines and budgets
• Native-level English required
• A team-first mindset, with the ability to manage multiple priorities in a fast-paced, matrixed environment

Responsabilités

• Campaign Execution: Implement digital and social media activations for marketing campaigns targeting healthcare professionals, ensuring alignment with brand guidelines and regulatory requirements
• Channel Management: Manage Medtronic’s social media accounts and digital platforms, optimising content and engagement strategies to maximise reach and effectiveness
• Content Optimisation: Work with internal teams and external vendors to share and implement best practices for optimizing content across digital and social media platforms
• Analytics & Reporting: Monitor, analyze, and report on key performance metrics for digital and social media campaigns, providing actionable insights to improve future initiatives
• Collaboration: Partner with operational units, cross-functional teams, and external agencies to brainstorm and execute social media and digital strategies that drive measurable business outcomes
• Compliance: Ensure all digital and social media activities adhere to industry regulations, company policies, and local market requirements
• Innovation: Stay up-to-date with the latest trends and best practices in digital marketing, social media, and healthcare communications to drive continuous improvement

Connaissances

Digital marketing

Social media activations

Project management

English (native)

Content management systems

Outils

LinkedIn

Meta

Eloqua/Marketing Cloud

Adobe Experience Manager

Adobe Analytics

Description du poste

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

As a Digital and Social Media Specialist within Medtronic's Multichannel Marketing team, you will play a pivotal role in implementing digital and social media activations that engage healthcare professionals and elevate Medtronic’s innovative products and services. In this dynamic and collaborative role, you will provide support across the Australia/NewZL region, utilizing your expertise in social media platforms, website development, email marketing, and analytics to execute impactful marketing campaigns aligned with campaign objectives. Your efforts will be instrumental in enhancing the visibility and success of Medtronic’s offerings within highly competitive and regulated markets. As a key and highly visible member of the team, you will report directly to the Digital & Social Media Manager, helping to shape how we connect with our audiences and drive meaningful business outcomes.

Primary Responsibilities

• Campaign Execution: Implement digital and social media activations for marketing campaigns targeting HCPs, ensuring alignment with brand guidelines and regulatory requirements.
• Channel Management: Manage Medtronic’s social media accounts and digital platforms, optimising content and engagement strategies to maximise reach and effectiveness.
• Content Optimisation: Work with internal teams and external vendors to share and implement best practices for optimizing content across digital and social media platforms.
• Analytics & Reporting: Monitor, analyze, and report on key performance metrics for digital and social media campaigns, providing actionable insights to improve future initiatives.
• Collaboration: Partner with operational units, cross‑functional teams, and external agencies to brainstorm and execute social media and digital strategies that drive measurable business outcomes.
• Compliance: Ensure all digital and social media activities adhere to industry regulations, company policies, and local market requirements.
• Innovation: Stay up‑to‑date with the latest trends and best practices in digital marketing, social media, and healthcare communications to drive continuous improvement.

Required Qualifications

• 2+ years of relevant experience in digital marketing, or advanced degree with a minimum of 2 years relevant experience
• Proven experience in executing digital and social media activations, preferably within the healthcare or pharmaceutical industry.
• Proficiency in managing social media platforms, website content management systems, and email marketing tools, with preferred experience in LinkedIn, Meta, Eloqua/Marketing Cloud, Adobe Experience Manager, and Adobe Analytics.
• Project Management experience including managing stakeholder relationships, project timelines and budgets.
• Native‑level English required.
• A team‑first mindset, with the ability to manage multiple priorities in a fast‑paced, matrixed environment.

Preferred Qualifications

• Experience within Healthcare, MedTech, Medical Devices, Life Sciences, or B2B marketing environments.
• Knowledge of Adobe Experience Manager (AEM) or other website content management systems.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

• Medtronic offers a competitive Salary and flexible Benefits Package
• We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives. We build extraordinary solutions as one team. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough. This life-changing career is yours to engineer. By bringing your ambitious ideas, unique perspective and contributions, you will… Build a better future, amplifying your impact on the causes that matter to you and the world Grow a career reflective of your passion and abilities Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. For sales reps and other patient facing field employees, going into a healthcare settingis considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here. For updates on job applications, please go to the candidate login page and sign in to check your application status. If you need assistance completing your application please email [e-mail] To request removal of your personal information from our systems please email [e-mail]