Digital Performance Specialist

Domain; City of Melbourne; On-site; AUD 85,000 - 120,000; Full time

Job summary

Domain is seeking a Performance Specialist to manage end-to-end digital campaigns for key clients across Domain-owned and partner platforms. You will launch campaigns, engage in customer meetings and deliver reporting and optimisation across your portfolio.

You will work with Ad Tech and internal stakeholders to optimise bookings, share insights and drive ROI, while exploring new platforms and traffic sources to extend Domain’s advertising reach.

Qualifications

• 3+ years of digital/performance marketing experience in a media company or agency.
• Experience using Google Ads, Google Ad Manager (DFP), DV360, Campaign Manager and Meta Ads Manager.
• Familiarity with Salesforce CRM systems.
• Understanding of ad serving, campaign trafficking, media buying and the digital ad ecosystem.
• Experience setting up, managing and optimising digital advertising campaigns.
• Knowledge of tag management systems and troubleshooting ad creatives.
• Basic understanding of HTML, ad tags and digital advertising code.
• Programmatic advertising, analytics tools or data management platforms is highly regarded.
• Advanced Excel skills with pivot tables, reporting and data analysis.
• Strong stakeholder management and ability to work independently.
• Proficient in Google Workspace (Gmail, Docs and Sheets).
• Relevant tertiary qualification in Digital Media, Marketing, IT, Data Science or related field.
• Google Ads, Google Analytics, Meta Blueprint or Google Ad Manager certifications desirable.

Responsibilities

• End-to-end digital campaign performance management, providing insights and improving ROI.
• Collaborate with internal stakeholders to optimise customer bookings toward performance goals.
• Share expertise and recommendations to drive results and ROI for advertisers.
• Explore new platforms and test new traffic sources to sustain advertising capability.
• Identify key customers to nurture and increase activity with Domain.

Skills

Digital marketing

ROI optimization

Stakeholder management

Campaign analysis

Self‑start / independence

Education

Bachelor’s degree in Digital Media/Marketing/IT/Data Science

Tools

Google Ads

Google Ad Manager (DFP)

DV360 (DBM)

Campaign Manager (DCM)

Meta Ads Manager

Salesforce

Job description

Job Summary

This role supports Domain's Customer Media team in the execution, optimisation and measurement of digital performance campaigns for key clients across Domain-owned and partner platforms. You will be someone who loves a varied role - your day may begin with launching a new campaign, attending customer meetings and ending with reporting and optimisation across your portfolio.

Responsibilities

• As a Performance Specialist, your primary role will be to manage end-to-end digital campaign performance for our customers, providing key insights and improving ROI.
• You will work closely with internal stakeholders, providing support in optimising customer bookings to performance goals.
• You will share your expertise and experience on campaign management and give recommendations to drive results and ROI for the advertiser.
• You will be involved in exploring new platforms and testing new traffic sources to continue Domains ability to advertise in attention areas.
• You will play a key role in identifying key customers to nurture and ultimately increase their activity with Domain.

Key Stakeholders

• You will be responsible for managing and maintaining a strong relationship with a Key Account Partner and Account coordinator aligned to your patch
• Engage and collaborate with the Ad Tech team to help drive and faciliti…
• Manage and protect a strong working relationship with your fellow Performance Specialists which can include covering workloads when people are on holidays or sick.
• Being a point of contact and be available for collaboration with external parties such as marketing agencies and commercial clients

About You

• 3+ years' experience in digital or performance marketing, ideally within a media company or agency.
• Experience using advertising platforms such as Google Ads, Google Ad Manager (DFP), DV360 (DBM), Campaign Manager (DCM) and Meta Ads Manager.
• Familiarity with CRM systems like Salesforce.
• Understanding of ad serving, campaign trafficking, media buying and the digital advertising ecosystem.
• Experience setting up, managing and optimising digital advertising campaigns.
• Knowledge of tag management systems and troubleshooting ad creatives.
• Basic understanding of HTML, ad tags and digital advertising code.
• Experience with programmatic advertising, analytics tools or data management platforms is highly regarded.
• Strong Microsoft Excel skills, including pivot tables, reporting and data analysis.
• Excellent stakeholder management skills and the ability to work independently.
• Proficient in Google Workspace tools (Gmail, Docs and Sheets).
• Relevant tertiary qualification in Digital Media, Marketing, IT, Data Science or a related field.
• Google Ads, Google Analytics, Meta Blueprint or Google Ad Manager certifications are highly desirable.

About Domain part of CoStar Group:

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people). We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at [e-mail] or leave a message on 1300 858 356 and we will get back to you.