Product Marketing Manager

Domain Group; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Generous compensation

Performance-based incentives

Extra days of annual leave

Leadership development programs

LinkedIn Learning

Perkbox discounts

Job summary

Domain Group, as part of CoStar Group, is seeking a Product Marketing Manager to drive growth for Commercial Real Estate and related brands. You will craft and execute go-to-market plans, develop demand gen initiatives, and enable sales with compelling messaging and collateral across both B2B and B2C experiences.

You'll partner with Product, Sales and Marketing teams to leverage insights, optimize campaigns and accelerate audience growth while delivering measurable commercial outcomes.

Qualifications

• 4 to 7 years in product marketing, B2B marketing, or related roles.
• Experience developing and delivering go-to-market initiatives, campaigns, launches or customer engagement programs.
• Ability to use data and insights to drive audience, customer and commercial outcomes.
• Strong stakeholder management and ability to work cross-functionally.
• Experience translating customer and market insights into messaging, positioning and sales enablement.
• Strong storytelling and communication skills across written, verbal and presentation formats.

Responsibilities

• Lead and support go-to-market initiatives for Commercial Real Estate and other brands within the Commercial portfolio, including launch planning, campaign execution and performance tracking.
• Develop and execute demand generation initiatives that support pipeline growth and revenue objectives across commercial customer segments.
• Partner with Product, Sales and across our Marketing teams to develop compelling positioning, value propositions and messaging for commercial products and services.
• Lead industry engagement, customer engagement and thought leadership initiatives that strengthen brand awareness and customer relationships.
• Create sales enablement materials, collateral and customer narratives that support commercial sales teams and drive customer acquisition and product adoption.
• Grow consumer audiences, improve engagement and increase conversion performance across Commercial Real Estate digital experiences.
• Leverage customer, consumer, competitor and market insights to inform product positioning, audience growth strategies and go-to-market initiatives.
• Monitor campaign, audience and commercial performance, identify insights and optimise future activity to improve growth outcomes.

Skills

Go-to-Market

Stakeholder Management

Customer & Market Insight

Storytelling & Communication

Execution Focus

Cross-functional Collaboration

Job description

As a Product Marketing Manager within the Commercial business, you will support the growth of Commercial Real Estate (CRE) and other brands within the Commercial portfolio through the development and execution of go-to-market strategies, demand generation initiatives and growth programs. You will work cross-functionally with Product, Sales and Marketing teams to drive customer, audience and commercial outcomes.

The role combines two distinct growth responsibilities. On the B2B side, you will develop and deliver product marketing, industry engagement, demand generation and sales enablement initiatives that support customer acquisition, retention and pipeline growth. On the B2C side, you will partner cross functionally to increase audience reach, engagement and conversion across CRE's consumer experiences, helping accelerate marketplace growth and performance.

Responsibilities:

• Lead and support go-to-market initiatives for Commercial Real Estate and other brands within the Commercial portfolio, including launch planning, campaign execution and performance tracking.
• Develop and execute demand generation initiatives that support pipeline growth and revenue objectives across commercial customer segments.
• Partner with Product, Sales and across our Marketing teams to develop compelling positioning, value propositions and messaging for commercial products and services.
• Lead industry engagement, customer engagement and thought leadership initiatives that strengthen brand awareness and customer relationships.
• Create sales enablement materials, collateral and customer narratives that support commercial sales teams and drive customer acquisition and product adoption.
• Grow consumer audiences, improve engagement and increase conversion performance across Commercial Real Estate digital experiences.
• Leverage customer, consumer, competitor and market insights to inform product positioning, audience growth strategies and go-to-market initiatives.
• Monitor campaign, audience and commercial performance, identify insights and optimise future activity to improve growth outcomes.

About You

• Experience: 4 to 7 years in product marketing, B2B marketing, or related roles
• Go-to-Market Execution: Experience developing and delivering go-to-market initiatives, campaigns, launches or customer engagement programs.
• Commercial Mindset: Ability to use data and insights to drive audience, customer and commercial outcomes.
• Stakeholder Management: Strong stakeholder management skills and ability to work cross-functionally.
• Customer & Market Insight: Experience translating customer and market insights into messaging, positioning and sales enablement.
• Communication: Strong storytelling and communication skills across written, verbal and presentation formats.
• Execution Focus: Proven ability to manage competing priorities and deliver outcomes in a fast-paced environment.

Preferred

• Experience in Real Estate, Tech, Media, Advertising or marketplace businesses.
• Proven track record of supporting challenger brands during periods of growth, transformation or market expansion.

About Domain, part of the CoStar Group

Domain is one of Australia's most trusted and loved property brands, helping millions of Australians find their dream home and stay informed about the property market. Now, Domain has joined forces with CoStar Group, a global leader in real estate information, analytics, and online marketplaces to take the next big leap in property technology and data innovation.

As part of CoStar Group, an S&P 500 company with more than 35 years of experience transforming how people understand and transact real estate, Domain is entering an exciting new era of growth. CoStar is investing heavily in new products, technology, and people to revolutionise how Australians access property data, insights, and marketplaces. This is a rare opportunity to join a world-class research team at the intersection of two powerful brands - Domain's local market expertise and CoStar's global scale and technology - as we build the future of real estate intelligence together.

What's in it for you

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. We offer you generous compensation and performance-based incentives. As well as having an outstanding working environment, other perks include extra days of annual leave, leadership development programs, LinkedIn Learning, Perkbox discounts and much more!

Equity, Diversity and Inclusion at Domain

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at ***@domain.com.au or leave a message on 1300 858 *** and we will get back