Marketing Specialist | Property (Paid Social)

Redpath Partners; Melbourne; On-site; AUD 113,000 - 138,000; Full time

Benefits offered by this job

4 day work week

South Yarra offices

Career development pathway

Job summary

Redpath Partners in Melbourne is seeking a Marketing Specialist to own in-house paid campaigns, focusing on social and YouTube to generate high-quality leads and optimize performance. You will work with the Marketing Manager and Data Analyst, with Salesforce Marketing Cloud training provided; WordPress, tracking analytics, and CRM experience are valued.

The role offers a 4-day work week and growth opportunities within a private property investment firm.

Qualifications

• Experience in property or related industry is required.
• Marketing agency experience highly regarded.
• Intermediate WordPress skills with tracking and analytics knowledge.
• CRM experience or familiarity with Salesforce Marketing Cloud training offered.
• Strong communication skills and a proactive, test-and-learn mindset.
• Positive attitude and a genuine desire to grow.

Responsibilities

• Build, launch and optimise high-volume paid social and YouTube campaigns to improve lead quality, reduce cost per lead and maximise ROI.
• Grow an internal pipeline of paid leads alongside existing lead sources.

Skills

Paid social campaigns

YouTube advertising

Campaign optimization

Lead generation

Data-driven decision making

Communication skills

Education

Bachelor’s degree in Marketing

Tools

Salesforce Marketing Cloud

Google Analytics

WordPress

Job description

Marketing Specialist | Property (Paid Social)

Marketing Specialist | Property (Paid Social)

4 Day Work Week - $125,000 + Super (Pro Rata)

Join a fast-growing, privately owned property investment firm that delivers an end-to-end service for clients purchasing property. This group is employee-focused and values-oriented.

An opportunity is now available for a hands-on Marketing Specialist to take ownership of in-house paid campaigns, reporting into the Marketing Manager.

Why Join?

• Newly created role with a business in growth mode
• Work with a down-to-earth, genuine and lovely Marketing Manager who is stepping into an Operations-focused role (giving you a clear career development pathway)
• Beautiful new offices close to public transport in South Yarra, VIC
• Collaborative, energetic and performance-driven culture

The Role

Working closely with the Marketing Manager, Marketing Coordinator and in-house Data Analyst, you will play a key role in generating high-quality leads, optimising campaign performance and building a scalable lead generation strategy. This is an exciting opportunity for a proactive, commercially minded marketer who enjoys taking ownership, testing new ideas and driving measurable results.

Responsibilities include:

• Build, launch and optimise high-volume paid social and YouTube campaigns to improve lead quality, reduce cost per lead and maximise ROI
• Grow an internal pipeline of paid leads alongside existing lead sources

About You

You're a results-driven marketer who enjoys being hands-on and seeing the direct impact of your work. You're comfortable managing campaigns from start to finish and know how to balance creative thinking with data-driven decision-making.

You'll ideally bring:

• Proven experience running high-volume paid social lead generation (YouTube is a bonus)
• Property or related industry experience required – marketing agency experience is well regarded
• Intermediate WordPress skills and a grasp of tracking, analytics and reporting
• CRM experience (Salesforce Marketing Cloud training provided)
• Strong communication skills and a proactive, test-and-learn mindset
• A positive attitude and a genuine desire to grow

If you're a motivated paid media specialist who thrives on ownership, performance and continuous improvement, we'd love to hear from you.