Digital Marketing Specialist

Suncorp Group; Sydney, Melbourne, Brisbane; Hybrid; AUD 85,000 - 105,000; Full time

Benefits offered by this job

Shine platform benefits

Performance incentives

Hybrid working

20 weeks parental leave

Study support

Job summary

Suncorp Group is seeking an experienced Digital Marketing Specialist to own end-to-end paid search performance across Google Ads and Microsoft Advertising, reporting to the Manager, Digital Marketing Growth. You’ll collaborate with brand, website, product and analytics teams and external partners to translate objectives into high-performing campaigns.

This permanent full-time role offers flexible working in Sydney, Melbourne or Brisbane with hybrid options.

Qualifications

• Four+ years’ hands-on experience building and optimizing paid search in Google Ads and Microsoft Advertising.
• Strong in-platform knowledge of paid search bidding strategies, account structures, audiences and campaign types.
• Ability to diagnose performance issues at a granular level.
• Experience planning and optimizing paid search campaigns across keywords, audiences, creative, bidding and landing pages.
• Demonstrated track record of managing significant budgets and pacing investment against performance targets.
• Strong working knowledge of GA4, Google Tag Manager and conversion tracking.
• Understanding of privacy, consent, brand safety and governance in regulated environments.
• Performance-focused mindset with strong brand and customer experience.
• Insurance, financial services or other regulated-category experience is advantageous.
• Agency or consultancy experience will be advantageous.

Responsibilities

• Lead day-to-day paid search delivery aligned with objectives.
• Build and manage search campaign structures and bidding strategies.
• Manage budgets and pacing across programs.
• Forecast investments and optimize reallocations for ROI.
• Audit paid search accounts to identify opportunities and drive optimization.
• Oversee all search account optimization activity.
• Translate performance data into insights and actionable recommendations for senior stakeholders.
• Manage weekly and monthly paid search reporting.
• Stay ahead of platform developments and AI features.
• Collaborate with external partners to deliver against the broader channel strategy.

Skills

Paid search management

Google Ads

Microsoft Advertising

GA4 / Tag Manager

Data analysis

Budget management

Stakeholder communication

Tools

GA4

Google Tag Manager

Job description

Job Description

Digital Marketing Specialist

• Permanent full-time role
• Location Sydney, Melbourne or Brisbane
• Flexible working

Join Suncorp’s Customer, Brand & Digital team and take ownership of the end-to-end performance of our paid search activity.

We’re looking for an experienced, hands‑on Digital Marketing Specialist to translate business and customer objectives into effective channel strategies, high‑performing campaigns and continuous optimisation. Reporting to the Manager, Digital Marketing Growth, you’ll manage SEM investment, measurement and platform activity across Google Ads and Microsoft Advertising, helping us achieve our CPA, conversion, growth and profitability targets.

Working across brand, website, product and analytics teams, as well as with external partners, you’ll connect media performance to the complete customer journey, from search and quote through to purchase. You’ll also help guide our adoption of emerging platform capabilities and AI‑driven solutions.

More specifically, you will

• Lead the day‑to‑day, in‑platform delivery of paid search media, aligned with business objectives and brand requirements
• Build and manage search campaign structures, bidding strategies and bid adjustments based on best practice and commercial priorities
• Manage budgets and pacing across performance media programs
• Forecast investment and recommend reallocations to maximise return
• Regularly audit paid search accounts to identify opportunities, challenge assumptions and drive continuous optimisation
• Oversee all search account optimisation activity
• Translate performance data into clear insights and actionable recommendations for senior stakeholders
• Manage weekly and monthly paid search reporting, providing meaningful insights to inform future opportunities and optimisation
• Stay ahead of platform developments and AI‑driven features, determining how new capabilities should be adoptedCollaborate with external partners to deliver against the broader channel strategy

What You’ll Bring

• At least four years’ hands‑on experience building, managing and optimising paid search accounts in Google Ads and Microsoft Advertising
• Strong in‑platform knowledge of paid search bidding strategies, account structures, audiences and campaign types
• The ability to diagnose performance issues at a granular level
• Experience planning and optimising paid search campaigns across keywords, audiences, creative, bidding and landing pages
• A demonstrated track record of managing significant budgets and pacing investment against performance targets
• Strong working knowledge of GA4, Google Tag Manager and conversion tracking
• A sound understanding of privacy, consent, brand safety and governance considerations relevant to digital media in a regulated environment
• A performance‑focused mindset combined with a strong appreciation of brand and customer experience
• Insurance, financial services or other regulated‑category experience will be highly regarded
• Agency or consultancy experience will be advantageous

How You’ll Work

As a Suncorp team member, you’ll:

• Deliver on commitments with a genuine and direct approach, supporting fair outcomes for everyone
• Work through challenges, raise risks and remain focused on achieving results
• Listen to customers, advocate on their behalf and act to deliver the right outcomes
• Look for different and better ways of working, identifying new solutions
• Adapt to change, respond to business needs and learn from experience
• Assist others, share your knowledge and take ownership of collective team goals
• Invite different views and experiences to create diverse perspectives
• Engage positively with colleagues and stakeholders, celebrate the success of others and support the safety and wellbeing of the team

What You’ll Enjoy

• Access our award‑winning Shine platform – your central hub for exclusive perks, wellbeing support, career development, and recognition. Shine has been recognised for excellence in employee experience, making it easier than ever to access what matters most to you.
• Opportunity to receive performance‑based Incentives and Suncorp shares for eligible employees
• Hybrid working, flexible leave, 20 weeks paid parental leave, and up to 5 days paid flexible leave annually
• Paid study support, career breaks, on‑the‑job learning, and a $1,000 referral bonus for eligible employees
• Free wellbeing coaching, a dedicated Employee Council, and confidential EAP access
• Discounts at 900+ retailers, Fitness Passport, and reduced super fees
• Paid volunteer leave, donation matching, and unlimited emergency response leave
• Diversity is celebrated through employee resource groups and inclusive policies for all families