Digital Marketing Officer

Sydney Children's Hospitals Foundation (SCHF); Sydney; Hybrid; AUD 92,000 - 113,000; Full time

Benefits offered by this job

Salary packaging

Flexible hours

3 office locations (CBD, Randwick, and

Remote working

Job summary

Sydney Children’s Hospitals Foundation (SCHF) is hiring a Digital Marketing Officer in Sydney to drive brand presence and supporter lifecycle initiatives. You’ll run paid strategies, content creation, email campaigns in Salesforce Marketing Cloud, and lead generation efforts to grow our community of supporters.

Join a mission-driven team with flexible hours, multiple office locations, remote options, and a strong focus on learning and wellbeing.

Qualifications

• Degree in relevant field or 2-3 years equivalent experience.
• Tertiary qualifications are required.
• Proficiency with Microsoft Office suite.
• GA4 desirable; experience with CRM and CMS tools helpful.
• Familiarity with marketing automation software (Salesforce Marketing Cloud preferred).

Responsibilities

• Deliver paid marketing strategies to drive brand awareness.
• Optimise ad campaigns for ROI and report performance.
• Manage SCHF’s influencer program as a core channel.
• Collaborate with stakeholders to align objectives with digital strategies.
• Plan A/B tests and analyse results to improve campaigns.
• Create website/blog content and optimise landing pages for conversions.
• Develop, deploy and test email campaigns in Salesforce Marketing Cloud.

Skills

Independent work

Cross-team collaboration

Planning & organisation

GA4 desirable

Education

Degree in relevant field

2-3 years equivalent experience

Tools

GA4

Salesforce Marketing Cloud

Funraisin CMS

Job description

Are you ready to join a team of unstoppable changemakers at one of Australia’s largest children’s charities and one of the largest children’s hospital foundations in the world? Sydney Children’s Hospitals Foundation (SCHF) is seeking people who think big, aim high and want to help bring about a groundbreaking new revolution in kids’ health. Working at SCHF goes beyond just being a job; it offers the opportunity to join a change-making and future-shaping team that is making incredible contributions and being part of something bigger. Following a year of exceptional fundraising achievements, we are experiencing growth.

Winner - Financial Review BOSS Best Place to Work 2026

Winner - Employer of Choice 2025 - HRD Awards

Winner - Australian HR Team of the Year 2025 - HRD Awards

Winner - Best Workplace Flexibility Programme 2024 - HRD Awards

Join us in our Movement of Many!

Our Vision is to foster a place where all children should have access to the best possible healthcare, whenever and wherever they need it. That’s why we’re on a mission to harness the power of philanthropy, bringing world-leading care to the front line and future of children’s health.

Here are a few things that we care about as a team at SCHF. Five simple Employee Value Proposition (EVP) values that guide our behaviour, inform our decisions, and help us do what we do, in a way that is authentically us.

• Think big, aim high!
• Lift those around you
• Real meaning, actual change
• Be you

About the role

The Digital Marketing Officer is responsible for delivering key brand and supporter lifecycle projects as part of our digital engagement strategy and plays an important role in driving SCHF’s online presence, acquiring new and potential supporters and achieving business objectives in the digital environment.

The Digital Marketing Officer implements digital marketing strategies that support brand activity and lead generation. This includes but is not limited to delivering paid marketing strategies, supporting blog and website development, developing and implementing a/b testing strategies across paid activity, supporting e-mail communication builds and evaluating and reporting on digital channel performance.

Job Responsibilities:

Delivers paid marketing strategies to drive brand awareness

• Implement paid marketing strategies to drive brand awareness among target audiences
• Continuously optimise brand ad campaigns to drive results and ensure maximum ROI
• Report on campaign performance and make recommendations for future paid marketing activity
• Manage and implement SCHF’s influencer program as a core digital marketing channel
• Collaborate with stakeholders to understand their business objectives and make recommendations to align them with the website and digital engagement strategies.
• Stay up to date with latest trends and developments in paid digital marketing and identify opportunities to test in our own environment

Implement acquisition and lead generation initiatives that support team goals.

• Work with the Digital Strategy Team to identify and pilot new acquisition opportunities or campaign ideas to scale supporter growth
• Implement lead generation initiatives across teams to support SCHF’s objectives.
• Build and optimise audience targeting and segmentation strategies, including lookalike and retargeting approaches
• Work with teams to implement strategies to nurture new leads and improve conversion into active supporters

Plan, implement and analyse

• Work with stakeholders to determine high-value A/B tests that will inform future campaign activity
• Conduct A/B testing across creative, messaging, channels and user journeys to continuously improve performance
• Develop reports and share insights across the organisation

Digital Content & Supporter Communications

• Create and publish website and blog content to support campaigns, SEO and audience engagement.
• Build and optimise landing pages to enhance user experience and conversion rates.
• Ensure digital content is mobile-first, accessible and aligned with brand standards.
• Develop, build and deploy email campaigns in Salesforce Marketing Cloud.
• Test and quality assure email campaigns to ensure accuracy, personalisation and deliverability.
• Monitor campaign performance and provide insights to drive continuous improvement.
• Execute A/B testing to optimise email content, subject lines, audience segmentation and send times.

Qualifications and Experience:

• Degree in relevant field and/or 2-3 years equivalent relevant work experience.
• Tertiary qualifications are required.
• Microsoft suite
• Demonstrated ability to work effectively both independently and as part of a team, and to collaborate across teams to achieve enhanced outcomes.
• Excellent planning and organisational skills and the ability to manage competing priorities effectively.
• Proficiency in GA4 desirable
• Proficiency with website CMS (Funraisin preferred)
• Proficiency with marketing automation software (Salesforce Marketing Cloud preferred)

Our Proposal to You:

We are pleased to offer a full-time salary of $102,757 plus superannuation for this position. We believe in recognising and rewarding the valuable contributions of our team members.

• Along with competitive salaries, enjoy salary packing with charity-sector tax exemptions, allowing you to enjoy more take-home pay.
• SCHF will provide 2% additional superannuation to help take care of your future.
• At SCHF, we are all about that flex with a choice of 3 office locations (CBD, Randwick, and Westmead), remote working, and flexible working hours.
• SCHF has a host of amazing leave benefits including 2 weeks of compassionate leave, public holiday swaps and 26 weeks parental leave (primary and secondary carers).
• There’s a chance to be a real-life digital nomad, working from a different location, including overseas, for up to 3 months.
• Each career journey is unique. With our Learning Program benefits you can access 5 learning leave days to attend trainings, $1,500 learning dollars per financial year to support your learning goal and access to our Online Learning Library to enrol in online courses.
• To support you in your wellness journey, our Wellness Program includes a range of benefits to fit diverse needs like access to $500 wellness dollars per financial year to spend on a wellness initiative that suits your needs or Fitness Passport to have access to a multitude of facilities to workout.
• We focus on mental health support with free training and tools, as well as relief and support resources.

At SCHF, you’ll have a richer, more meaningful job with the chance to create change at scale, knowing that what you do every day improves the lives of sick kids and shapes the front line and the future of kids’ health.

Acknowledgement of First Nations people

Sydney Children’s Hospitals Foundation acknowledges Aboriginal and Torres Strait Islander people and recognises their continuous connection to country, community, and culture. We are committed to helping to close the gap to achieve equality in health and life expectancy for Aboriginal and Torres Strait Islander peoples. As such, if you require any adjustments to submit your application, please get in touch with us at [e-mail]