Digital Marketing Manager

Hybrid; Sydney; On-site; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Wellbeing allowance

Learning hours

Wellbeing support

Employee assistance

Professional accreditations

Career pathways

Rewards incentives

Friday socials

Free breakfast

Job summary

Hybrid is a global marketing agency specialising in higher education and is seeking a Digital Marketing Manager (Paid Media Specialist) in Sydney. You will own and optimise paid media campaigns across Search, Social, Display and Programmatic, managing six-figure budgets while developing international channel expertise.

You’ll build strong client relationships, translate data into strategies, and mentor junior team members as you grow into leadership.

Qualifications

• 4+ years’ hands-on paid media experience across PPC campaigns.
• Strong experience across multiple paid media platforms, ideally gained within an agency.
• Confidence managing large client accounts and budgets, from initial research to optimisation.
• Solid knowledge of GA4 and Google Tag Manager, including conversion tracking.
• A strategic mindset, turning data and insights into campaign recommendations.
• Strong analytical skills focused on performance, testing and continuous improvement.
• Confidence communicating results to clients with commercially focused recommendations.

Responsibilities

• Own and optimise paid media campaigns across Paid Search, Paid Social, Display and Programmatic.
• Manage meaningful client budgets to maximise performance and ROI.
• Turn data into strategy by spotting opportunities and recommending optimisations.
• Build strong client relationships and present performance insights and recommendations.
• Take campaigns from brief to delivery including planning, activation, optimisation and reporting.
• Test new ideas, audiences and creative approaches to continually improve performance.
• Support and mentor junior team members, sharing expertise and helping them develop.
• Grow your paid media career with exposure to bigger clients and greater ownership.

Skills

Paid media

GA4

Google Tag Manager

Client management

Data-driven

Tools

Google Ads

Facebook Ads

Programmatic

Display/Search

Job description

Job title: Digital Marketing Manager (Paid Media Specialist)

Location: Sydney (NSW 2000)

Take your paid media career to the next level, managing six-figure budgets and global campaigns. You’ll build and optimise campaigns across Search, Social and Programmatic, develop international channel expertise and grow into a true cross-channel performance specialist

About Hybrid:

Hybrid is an award-winning global marketing agency specialising in higher education. With six offices worldwide and more than 16 years of experience, we’ve launched successful campaigns with universities and education brands across the globe.

Today, we’re a leading name in the sector, with a strong share of the university market and over 40% year-on-year growth. As part of EAB, we’re continuing to build on that success, expanding our digital solutions and capabilities to offer even more to the education sector.

What You’ll Do:

• Own and optimise paid media campaigns across Paid Search, Paid Social, Display and Programmatic.
• Manage meaningful client budgets, making smart decisions to maximise performance and ROI.
• Turn data into strategy, spotting opportunities and recommending ways to improve campaign results.
• Build strong client relationships, confidently presenting performance, insights and recommendations.
• Take campaigns from brief to delivery, including planning, activation, optimisation and reporting.
• Test new ideas, audiences and creative approaches to continually improve performance.
• Support and mentor junior team members, sharing your expertise and helping them develop.
• Grow your paid media career, with exposure to bigger clients, greater ownership and a clear route into management.

What you’ll need

• 4+ years’ hands-on paid media experience, planning, managing and optimising PPC campaigns.
• Strong experience across multiple paid media platforms, ideally gained within an agency environment.
• Confidence managing large client accounts and budgets, from initial research and planning through to optimisation.
• Solid knowledge of GA4 and Google Tag Manager, including conversion tracking and troubleshooting.
• A strategic mindset, with the ability to turn data, market trends and insights into campaign recommendations.
• Strong analytical skills, with a focus on performance, testing and continuous improvement.
• Confidence working directly with clients, communicating results and providing clear, commercially focused recommendations.

What’s in it for you:

• Monthly wellbeing allowance towards your physical health and fitness costs.
• Dedicated learning hours every quarter to focus on your development.
• Learning & wellbeing support, including online resources, tools and 1:1 coaching.
• 24/7/365 employee assistance for confidential wellbeing support whenever you need it.
• Paid professional accreditations to support your career development.
• Clear career pathways & internal mobility, with opportunities to grow across the business.
• Rewards & incentives, including team recognition schemes and access to financial guidance.
• Time to celebrate, with Friday drinks, away days, parties and regular socials.
• Free breakfast & fruit in the office each week.

The Hybrid Difference:

We don’t just run campaigns; we create work that makes a difference.

Our people are at the heart of that. At Hybrid, you’ll work alongside smart, supportive colleagues who value different perspectives, encourage new ideas and give you the space to do your best work. You’ll have the opportunity to work on meaningful projects for leading education brands, while continuing to develop your skills and experience.

Hybrid Media is proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment. We welcome applications from all qualified individuals and believe that a diverse team brings richer perspectives, stronger creativity, and better outcomes for our people and our clients.